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MailChimp clarifies its anti-ICO policy https://ift.tt/2GmmPb8 Nobody wants to deal with ICOs. MailChimp, the popular mass mailing platform, has officially banned users who want to send emails about ICOs/token sales in its terms of use. They write in their legal policies page:
However, in a Tweet, the company wrote that all cryptocurrency discussion was verboten. I’ve asked them to clarify their position and I will update it when I hear back.
Ultimately the big communications companies – Facebook, Twitter, and the like – are making these decisions in the dark. There is little SEC guidance on token sale marketing in specific but, given the scammy nature of most ICO marketing, they figure they’ll play it safe and ban it outright. This should a boon for services like Substack and apps like Sendy that strip away some of the MailChimp frills but are fairly agnostic when it comes to what you can post. Ultimately this means two things will happen: first, legitimate, Wall Street-based token entities will begin using more expensive and vetted services and the ICO scammers will keep spamming us with ladies in bikinis.
Digital Trends via TechCrunch https://techcrunch.com March 30, 2018 at 10:14AM
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