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Business News

Try These Resume Templates For Every Stage Of Your Career

8/28/2017

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Try These Resume Templates For Every Stage Of Your Career

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You know you’re supposed to tailor your resume for every job you apply to. But while that’s true, there are a few changes you can make to your resume depending on your current career stage or the one you’re on the cusp of breaking into. Before making smaller adjustments to suit a given job description, these are a few tips worth considering to update your resume according to your career stage.

Entry-Level (New To The Workforce)

Tip 1: Write an strong career objective. Some resume experts advise jobseekers to steer clear of objective statements, but it’s more likely to help than hurt you when you’re just starting out and might be short on professional experience. The key is to write a new one for each resume you send out. They’re meant to be directed at your target company; a general one can sound vague and meaningless, and shows the hiring manager you’re just sending out applications in bulk and hoping one sticks. A thought-out, personalized career objective makes you look like an applicant who’s serious about the opportunity to work there. Your career objective should be three sentences max:

  • a self-introduction that highlights your strongest attributes
  • a clear statement about the position you’re applying for (can be taken directly from the job listing)
  • a sentence that highlights how your skills (and experience if you have any that’s relevant to the job) make you a great fit for the company
Click to enlarge. [Image: via Resume Companion]

Related: A Former Google Recruiter Reveals The Biggest Resume Mistakes


Tip 2: Put your education section first–particularly if you’re straight out of school and don’t have much relevant work experience. It should also be more comprehensive than someone with significant professional experience, because you’re using academic prowess to market yourself. However, if you think your work experience is a stronger selling point than your educational background, list that first instead. It’s important to remember that an employer won’t necessarily read your entire resume– so do not save the best for last.


Related: This Is The Part Of Your Resume That Recruiters Look At First


Why it works: The first tip works because it shows a willingness to go the extra mile, something that many entry-level applicants won’t dare to do. And the second tip is great early training in a crucial lesson that many candidates don’t learn until later in their careers: resumes are malleable–there’s no set formula–so you need to construct them in a way that shows off your strongest qualities.


Related: The Ultimate Checklist For Digitally Upgrading Your Resume


Associate-Level (3–5 Years)

Tip 1: Use a “professional profile” to introduce yourself. Riffing on the objective statement, this short, introductory section is a bit more targeted and outcome-driven. It should include four sentences or bullet points highlighting the following:

  • your most relevant experience
  • your area of expertise
  • your most relevant skill sets
  • one significant career achievement

Tip 2: Next, add an abbreviated education section, followed by a “core competencies” section. Your education is still worthy of note if you’re applying for an associate-level role, but it should be a surface description: your degree, university, year, and maybe a small highlight (Dean’s list, magna cum laude, etc.) right below it. But that’s it–don’t get fancy.

Next, your “core competencies” should be a three-columned, bulleted section that lets employers quickly assess what you’re capable of. This section can stand out because of the formatting, so make sure it’s filled with great selling points. For instance, if you’re applying for an IT job, include “HTML” and “JavaScript.”

Click to enlarge. [Image: via Lauren McAdams]Why it works: The professional profile is a solid option for an associate-level resume because it immediately highlights concrete, quantifiable data on what you’ve done so far in your career. That gives the hiring manager a better idea of what you’re bringing to the table before even scanning through your job experience at individual companies. And the reason the “core competencies” section works is because it makes you seem highly qualified, even though you may lack significant amounts of experience. It also makes your resume stand out because these key bullets are easy to remember, giving the hiring manager multiple positives to take with them into the interview stage.

Mid-Career

Tip 1: Add a summary of qualifications. You can’t go wrong with either a professional profile or a summary of qualifications to kick off your resume if you have adequate experience. However, the latter is great if you have a decorated career in a particular field. It’s a six-bulleted resume introduction that gives you a chance to quickly reveal the following:

  • your authority in a certain area (experience and major skills in a field)
  • your creativity/problem-solving abilities (using your best relevant example)
  • your productivity (an example of how you boosted efficiency or saved time or money)
  • your ability to succeed (list a relevant, notable award or career milestone)
  • your management skills (the number of people you’ve trained or managed, or any examples of leadership prowess)
  • your communication skills (with customers/clients or within your own company/team)

This is an effective tool because it quickly creates the image of a multifaceted candidate who can succeed in a variety of ways. It makes you appear dynamic, and quickly conveys a degree of competence that isn’t always discernible from a career objective. Plus, by mid-career you might be considering a larger career change, so putting the emphasis on your skills and expertise, rather than just the last role you held, is a smart way to appear adaptable.

Click to enlarge. [Image: via Resume Companion]Tip 2: Fine-tune your professional experience section. All the previous tips and templates focus on sections to add to the top of your resume before you get to your work experience. But at mid-career, you’ve built up enough expertise that hiring managers will likely scrutinize it more carefully. These are a few things to do:

  • Use three to five bullets for each position. This will force you to think of your most impressive accomplishments and handled tasks)
  • Start each bullet with a strong action verb like “implemented,” “coordinated,” etc.
  • Put your current job in the present tense and your past jobs in the past tense. You should really do this on every resume, but lots of people forget to, and it just looks sloppy not to nail this by mid-career.
  • Quantify, quantify, quantify! Be specific and use as many numbers as possible.
Click to enlarge. [Image: via Lauren McAdams]

Why it works: At this point in your career, your experience section needs to be beefed up. You’re not new to the workforce, so you can’t afford to leave your resume bare or boring. Unlike an entry- or associate-level candidate, candidates at this level are expected to have concrete skills they’ve spent a while developing, so both of these tips help you put those on display.

Senior Level

Tip 1: Establish your leadership credentials. If you’re applying for a senior-level position, it’s important that your experience and effectiveness as a leader are apparent early on. This is a good time to refurbish that “professional profile” section–just keep it brief. In just a sentence or two, you should mention:

  • two key adjectives that explain your key work competencies (try to align them with what you think your target company is looking for)
  • the position you’ve been working in
  • how long (in years) you’ve been in that role
  • your most impressive quantifiable accomplishment
Click to enlarge. [Image: via Lauren McAdams]

Tip 2: Then add a “demonstrated achievements” right underneath it. As someone applying for a leadership role, you want to be able to quantify your experience clearly. Using percentages, dollar totals, and time frames (in months or years) will help you make your case. Check out how this executive used 10 numbers in only two bullet points–if you can achieve this type of quantification, your senior-level resume will make an impact:

Click to enlarge. [Image: via Lauren McAdams]

Why it works: Both of these sections can help you avoid getting carried away with your resume’s length. A two-page resume is okay for a senior-level applicant, but only if they have adequate relevant experience. Three pages can be fine under some circumstances for executive roles, but they better be a great three pages filled with quantifiable information, concrete skills, and super-relevant details. Otherwise, err on the side of one page, quickly framing your leadership chops followed by your data-backed accomplishments–all before a hiring managers digs into the details of your work history.


Geoff Scott is a career adviser and resume expert at ResumeCompanion, where he provides thorough advice to help aspiring job seekers gain an edge in the competitive American job market.





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August 28, 2017 at 09:05AM
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10 Truths You Learn Running Your Own Business

8/28/2017

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10 Truths You Learn Running Your Own Business

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When we are in school, everything feels super important. Most of us work toward a degree, and make every effort to get out into the “real” world so we can finally become successful, happy and financially free. But once we graduate and enter the working world, we realize that things aren't always what they seem. After spending almost a decade in the corporate world, working in advertising agencies all around the world, I felt lifeless and bored. It felt like my job was suffocating my soul. When my doctor diagnosed me with depression, I saw it as a wakeup call. I left it all behind to follow my heart, start my own business and become my own boss. After running my own sucessful company for almost a decade, I can now reflect on some major lessons learned.

Related: 4 Things I Wish I Knew Before Starting a Small Business

1. The people you admire don't have it figured out, and that's okay.

We often think when we graduate or start our own company and make money doing what we love, we’ll be graced with instant clarity and acute focus. We see others who look like they have it all worked out. They seem sucessful, they have the perfect social media posts, but in the real world, we are all just figuring it out. Well into your 20s, 30s, 40s, 50s and even 60s, things are still evolving and falling into place. Life is an evolution of changes; you can reinvent yourself and change your mind at any time, and it’s okay. Learning who you are is a lifelong journey and a radical adventure at that.

2. The older you get, the harder it is to change a habit.

When we are young, we take for granted our nonchalant habits and change quickly when we desire. As you age, your brain is hard-wired to fall back on habits, and it is harder to change -- much harder. You get set in your ways. Be honest with yourself. If there is a habit you want to change, it’s never too late, but be patient with yourself as the change is harder to make the older you get.

3. Burned bridges stay with you for life.

When you work for yourself, you realize how important all relationships are. A burned bridge will stay with you forever, and you quickly learn forgiveness is the most essential tool for success. Who can you forgive today?

Related: How to Make Sure Your Business Keeps Running When You're Ready to Walk Away

4. Your beliefs aren't as important as your behavior.

Your beliefs and values are important to you, but how you act and talk to others about what you believe in is more important than the actual belief. Treat others with kindness and respect no matter how different their views are. Contrast can bring clarity.

5. The more you believe in yourself, the less you need others to. 

You don’t need to lean on others for support. When you have a dream or goal, the most important thing is that you believe in yourself. People are going to tell you it can’t be done, but when you connect with your own dreams, you will be unstoppable.

6. Almost everything is simple, but almost nothing is easy.

As you start to grow your own business, you begin to learn most everything is relatively simple. You recognize that you don’t have to work so hard or worry so much, and that things seem to fall into place. Learning this and accepting it as truth, however, is never easy.

7. People and situations in your past were never random.

You quickly learn how everything is connected. Instead of looking at your life as a random experience and unconnected occurrences, start to see that life isn’t happening to you, but actually it is happening for you.

8. Sometimes not getting what you want is the biggest blessing of all.

Everything is part of a larger plan. You quickly learn that rejection is actually protection.

9. Everything tends to work out the way it is supposed to.

Once you start getting into the rhythm of running your own company, you may realize that you are always changing, growing and becoming more of who you really want to be. Many of us often stress about things that are out of our control. As you become more established, you learn that the things you have always worried about turned out fine. In life, things always work out the way they are supposed to, so there is no need to worry.

Related: Keep Going: How to Avoid Burnout as an Entrepreneur

10. Trust yourself much sooner.

Learning to trust yourself -- sooner rather than later -- is something that will help you feel more free. Stop fighting yourself, and trust your gut instincts. Trust your heart -- it knows what your head has yet to figure out.

Related:
10 Truths You Learn Running Your Own Business
No More Ping-Pong Tables! This Designer Is Changing How Startup Offices Look And Feel.
Why is it Necessary to Design Start-ups for Buyouts





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August 28, 2017 at 09:05AM
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How to Hire the Best Person for the Job: 4 Simple Time-Saving Tips

8/28/2017

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How to Hire the Best Person for the Job: 4 Simple Time-Saving Tips

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I've written about hiring a lot, and that's because it's so hard. Finding candidates is hard. Asking the right interview questions is hard. On-boarding new hires is hard.

Worst of all, it can suck up the majority of your time if you're not careful. We should spend a lot of time on hiring because it's so important, but we shouldn't waste unnecessary time on hiring that we could be spending on setting the hires we do make up for success.

Time is the most precious asset in business. Being able to balance your time effectively is one of the most important jobs of any leader.

How much time do you spend on strategy versus execution? How much time do you spend on fundraising versus running your company? How much time do you spend on hiring versus doing the things you need to do to set your team up for success?

We've all been there. We were pressed for time and had to hire the best person out of a small talent pool, so we picked one and they turned out to be a dud. We all wish we could hire great talent and spend less time doing it. I've found a few simple tricks make a huge impact on streamlining our hiring process:

1. Do an automated initial screening.

Depending on the role you're hiring for, there are tons of ways to do an automated initial screening. You can ask candidates to record a one-minute video of themselves answering 2-4 questions. You can ask candidates to write a sample email customer service email. You can set up a Google Voice number and ask candidates to leave a cold sales voicemail pitching your company.

Whatever the medium you choose, the point is to be able to sift through responses in your own time (often at night because our days are so busy) and only spend time meeting candidates that have passed the initial screening. Just the time saved in scheduling interviews adds up and can be a massive time-saver.

2. Conduct the interview with the medium most relevant to the job.

This is a big one I see people missing all the time. We tend to think interviews need to be in-person meetings, but that's not always the most relevant for certain roles. If you're hiring a customer service rep who's primary function is to chat or email with clients, do the first interview over email to test them in the medium most relevant. If you're hiring for a sales role that will mostly be making sales calls, do the initial interview over the phone.

Doing an in-person interview for a role that is primarily phone or email based will sway your decision making toward candidates that are more charismatic in person, and may cause you to miss strengths and weaknesses that are actually more important for the role. This isn't to say you should do an in-person interview to test for culture fit, but given how much time in-person interviews take, I like to do these at the end of the hiring process. You're down to only a few candidates, and it saves time.

3. Think of hiring as a weeding-out process.

I've lost many candidates that I thought were really good because our hiring process asked too much of them. I used to think this was a bad thing, but over the years I've come to realize that a candidate who took another job because they didn't want to go through our hiring process probably wouldn't have been a good fit anyway.

When you make a hire you're looking for that person to commit years to your company. If a candidate can't commit to going through the process you deem necessary to determine if they're a good fit, the reality is they probably aren't committed enough to your company to give the years of hard work you're looking for.

Be confident in your process and don't loosen it for someone you think you really want because you're worried they aren't committed enough to go through it.

4. Don't be afraid to say no.

The biggest way to waste time on hiring is to hire the wrong people. The time it takes to onboard and train a new hire cannot be underestimated, as well as the time it takes to restart the hiring process if you make the wrong hire and need to replace him or her.

Having the confidence to pass on a candidate that just doesn't seem like the right fit is hard to do, but critical to not wasting precious time. The good news is that if you've built an efficient hiring process, you'll have more confidence passing on a candidate that isn't quite what you're looking for.

You'll know the right candidates is out there--and you'll have the process in place to find them.





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via Inc.com https://www.inc.com/

August 28, 2017 at 08:55AM
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How Marketers Can Connect with Technology Distracted Millennial Shoppers

8/28/2017

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How Marketers Can Connect with Technology Distracted Millennial Shoppers

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Using ads and marketing tactics to capture the attention of millennial consumers can be trickier than many realize. It's true that many of the people in this demographic use the internet and have multiple devices, but that can be a double-edged sword. A recent report showed why connecting with millennials can be so tough and offered suggestions for making the best use of marketing tactics.

Connecting with millennial consumers can be tricky due to the number of devices they own and their habit of switching between devices. According to data cited by SmarterHQ, who produced the study on millennial engagement, millennial shoppers shift their attention between media platforms such as laptops, smartphones, tablets and television at least 27 times per hour.

Even when millennials are shopping online, they are likely to be multi-tasking. According to the report, nearly all (95 percent) of millennial online shoppers reported they were doing other things while shopping, including working, watching TV, or talking to friends. So the problem of connecting with millennials is two-fold. First, millennials are hard to pin down to send them a marketing message due to device switching. And when they are trying to shop using a particular device, they can distracted by other things.

Many marketers and business owners respond to this by trying to send out more messages and reach their millennial audience in different ways. However, this can be counterproductive. The marketer may get the person's attention, but only because they are annoyed by being over served ads.

Nearly three out of four (74 percent) millennials in the SmarterHQ survey said they are frustrated with receiving too many marketing communications. For example, there is a limit to the number of email marketing messages people can receive from a brand before they start to become annoying. According to SmarterHQ, the majority of millennials prefer just one to three marketing emails per month.

The solution isn't to increase the quantity of the marketing message but to improve the quality. By creating offers that are better tailored to a particular customer, then the offer is more likely to stick out. It has a similar appeal to ad retargeting, where the use of data produces more meaningful marketing. Consumers are even willing to help by providing more information to retailers for more relevant ads and deals. According to a SmarterHQ, 70 percent of millennials are comfortable with retailers tracking their purchasing and browsing behaviors in exchange for more relevant communications.

Creating ads and marketing content that captures the attention of millennials is useful to both online and brick-and-mortar retailers. Just as there are new ways to shop and new ways to communicate, business owners must use multiple ways to reach consumers and connect with them, no matter where they shop. This is something that was echoed by the report's authors.

"While we're seeing much more mobile traffic than we ever have in previous years, especially with the younger buyer, our survey found that brick-and-mortar is alive and well with millennials, and the need for a strong, well-executed and cohesive omnichannel presence beyond online is key when capturing millennial spend," said Michael Osborne, CEO of SmarterHQ. "Another finding that stood out was that while security may be a concern with older shoppers, 70% of millennials are actually comfortable with retailers tracking their purchasing and browsing behaviors, if it means they'll receive more relevant communications. This further emphasizes the need for strategic personalization, in an industry still plagued by mass marketing techniques."

Besides helping brands to reach millennials, a wisely implemented omni-channel strategy can build brand loyalty. Only 6.5 percent of millennials respondents considered themselves brand loyal, however, those who prefer personalized communications have a 28 percent higher brand loyalty than those who do not.

This data shows that connecting with millennials can be challenging in an age filled with distracting tech. But wise business owners can use that tech to their advantage. For more recent research that can help business owners and marketers, read this article on the importance of a good brand website.





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via Inc.com https://www.inc.com/

August 28, 2017 at 08:55AM
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Just 1 Question Can Make You a Radically Better Listener

8/28/2017

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Just 1 Question Can Make You a Radically Better Listener

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Ask people if they're good drivers, and an impossible 90 percent or so will tell you they're above average behind the wheel. Ask people if they're good listeners and you'll hear a similar level of unrealistic optimism.

But according to research, most of us are actually pretty terrible at really hearing and retaining what others say to us. One large study, for instance, found the average person immediately forgets about half of the information he or she hears. Another showed 25 percent of leaders had serious problems with listening.

No wonder businesses miss out on so many good ideas and suffer from so much miscommunication -- all too often what colleagues say to each other literally goes in one ear and out the other. And that's not just a practical problem for information sharing and coordination. It's also hugely damaging to morale.

"When employees feel listened to, they are less likely to feel emotionally exhausted and less likely to quit their job. They are also more likely to trust -- and like -- their bosses, and feel committed to them," explains Yale business professor Marissa Kind in a recent Wall Street Journal article. "Listening can be a powerful motivator."

Listening, then, is actually a rare and highly valuable skill for leaders and a subtle but powerful way to set yourself apart from the competition.

How to listen without an agenda

This epidemic of bad listening is even more worrisome because it's unnecessary. Learning the basics of good listening -- remaining focused and present, avoiding interruptions, reflecting back what the other person is saying -- isn't terribly difficult. The internet is littered with helpful how-tos that can instantly improve your listening skills.

But getting better at listening might be even easier than mastering a list of tips and tricks. According to King, you can radically improve your leadership skills today by asking just one dead simple question that will show your team you are truly listening to them. Asking it, she warns, can be uncomfortable, but the rewards definitely outweigh a moment or two of discomfort. Here it is (emphasis mine):

In the workplace, we rarely listen--truly listen--without providing advice or feedback or chiming in with our own story. Employees frequently need to simply be heard--they don't want unsolicited advice. In sessions on team building for executives, I ask participants to spend just two minutes listening to their colleague respond to the simple question, "What is it like to be you today?" without any form of interruption. At first, this is usually met with awkward laughter. Once we move past the uncomfortableness, I occasionally see tears, frequently see teammates form an instant connection, and repeatedly hear the experience described as cathartic. This what JetBlue Chairman Joel Peterson calls "listening without an agenda" and believes is an essential element in building trust.

Would you be willing to give this exercise in radical listening a try at your company?





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August 28, 2017 at 08:55AM
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Floyd Mayweather's victory over Conor McGregor saved bookies 250 million

8/28/2017

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Floyd Mayweather's victory over Conor McGregor saved bookies £250 million

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Floyd Mayweather Jr. lands a hit against Conor McGregor. Mandatory Credit:Mark J. Rebilas-USA TODAY Sports- REUTERS

Floyd Mayweather's technical knockout of Conor McGregor in Saturday's blockbuster fight saved UK bookmakers £250 million in payouts, according to new figures provided to Business Insider.

Mayweather and McGregor's Saturday evening showdown in Las Vegas was the most bet on boxing match in UK history, according to Bet-Bonuscode.co.uk.

At least £250 million was staked on the match before it began, the gambling website claims, roughly five times as much was bet on Mayweather's 2015 fight against Manny Pacquiao.

Across all sporting events, only the Grand National attracts more money.

  • READ: Mayweather beat McGregor with a TKO in the 10th round! Here are the big moments everybody will be talking about

Bet-Bonuscode.co.uk works closely with bookmakers and has collected figures from William Hill, Ladbrokes, Bet365.com, Coral, BetFred, and Betway on the fight.

McGregor was the fan favourite ahead of the event, despite being the underdog with the bookies. Roughly 80% of all money staked went on the Irishman, Bet-Bonuscode.co.uk said, with one Londoner betting £100,000 on McGregor to win.

If McGregor had managed to stop Mayweather, UK bookies would have had to pay out £300 million to punters. As it stands, backers of Mayweather are in-line for £50 million in payouts — a paper saving of £250 million for Britain's bookmakers.

Alexander Kostin of Bet-Bonuscode.co.uk said Leicester City's surprise Premier League victory last year has helped bookies by encouraging betters to put money on long-odds competitors in the hopes of a big payout.

Kostin said: "The hit the bookies took back in 2016 has actually turned out to have been a great marketing opportunity for sports betting, as proven by the Mayweather vs McGregor fight, that ended up working in the bookies favour."

"Furthermore, we’re also seeing more women than ever placing bets. In fact, nearly 20% of all bets placed on the Mayweather vs. McGregor fight in the UK were placed by women; something unheard of until now."

Bet-Bonuscode.co.uk said one gambler had money on a 10th round TKO and bagged £500,000 on the back of Saturday’s fight.

NOW WATCH: Trump’s Caribbean estate got a massive price cut — take a look inside the $16.9 million residence

See Also:

  • Floyd Mayweather is promoting another initial coin offering: 'You can call me Floyd Crypto Mayweather'
  • Why 'Game of Thrones' fans may have to wait until 2019 for the final season
  • Conor McGregor lost to Floyd Mayweather when he couldn't handle one of the most fundamental differences between MMA and boxing




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August 28, 2017 at 08:51AM
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Googles refunds point to two of the biggest problems in ad tech (GOOGL GOOG)

8/28/2017

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Google’s refunds point to two of the biggest problems in ad tech (GOOGL, GOOG)

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US Programmatic Ad RevenueBI Intelligence

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Google is refunding advertisers whose campaigns were placed via DoubleClick Bid Manager on websites with fake traffic, The Wall Street Journal reports.

This ad fraud problem happened over the course of a few months this year, mainly in 2Q, and hundreds of marketers and ad agency partners have been informed by Google about the problem over the past few weeks.

Advertising executives aren’t fully satisfied by the refund because it only a covers a fraction of the total cost to place the ad. Google is offering to refund its "platform fee," which amounts to 7-10% of the advertiser’s total purchase. This is a service fee that Google charges to connect advertisers with ad tech providers that are plugged into DoubleClick Bid Manager. These other ad tech providers then work to place an advertiser’s campaign on the appropriate website.

This incident highlights two of the pressing issues in ad tech and programmatic advertising:

  • Invalid traffic, or ad fraud. An estimated $6.5 billion in ad spending will be lost this year to fraud, down 10% from 2016, according to a report by the Association of National Advertisers and WhiteOps. This can happen in several ways, including pages that use bots (non-humans) to inflate impressions, or exchanges that "spoof" inventory low-quality websites with minimal traffic as premium ad space.
  • Transparency and the "ad tech" tax. The complexity and opacity of the programmatic ad supply chain make it difficult for ad-buyers to track where their dollars are spent. In a hypothetical situation in which an advertiser places an $100 ad through DoubleClick, Google would keep 7-10% and relay the purchase through to its ad tech partners for them to place the ad on the right website, and whichever ad exchange or ad network is used would also take a cut from the remaining budget – this is known as the “ad tech tax.”   

However, Google is working on a solution that should prevent this from happening again, and that should increase transparency and accountability in digital advertising. The company is investigating which of its partners are responsible for placing ads on websites with invalid traffic and is developing technology to automatically give advertisers full refunds in the event of ad fraud.  

The company is reportedly in talks with 100-plus exchanges, ad networks, and publishers that are on DoubleClick Bid Manager, and asking whether they would be willing to offer full refunds if such incidents occur. Advertisers will then be able to filter out sources of inventory that don’t offer full refunds. This should provide a strong incentive for exchanges and networks to clean up and verify their advertising inventory.

Kevin Gallagher, research analyst for BI Intelligence, Business Insider's premium research service, has compiled a detailed report on ad tech that:

  • Forecasts US programmatic revenue through 2020.
  • Highlights the factors driving consolidation, and identifies new acquirers and attractive targets.
  • Explores the challenges ad tech companies face including the dominance of walled gardens, ad blocking and measurement.
  • Outlines emerging technologies that will help propel ad growth in the next decade.

To get the full report, subscribe to an All-Access pass to BI Intelligence and gain immediate access to this report and more than 250 other expertly researched reports. As an added bonus, you'll also gain access to all future reports and daily newsletters to ensure you stay ahead of the curve and benefit personally and professionally. » Learn More Now

You can also purchase and download the full report from our research store.

See Also:

  • Google brings free WiFi to Indonesia
  • These are the key implications of the Walmart-Google partnership to take on Amazon
  • Amazon lures YouTube influencers




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August 28, 2017 at 08:51AM
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A banker-turned-CEO credits his company's success to two rules he established early on

8/28/2017

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A banker-turned-CEO credits his company's success to two rules he established early on

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CBS MarketSnacks Interview on Apple Earnings and Fitbit Wearables Photo 2 Tuesday 8.1.2017.PNGNicolas Martell and Jack Kramer have been working together for nearly six years, largely remotely. They are the cofounders and co-CEOs of MarketSnacks, a daily finance newsletter for millennials. MarketSnacks has always been a side hustle — first while they worked in banking, now while they're in separate business schools. To keep their side hustle from taking over their lives, and to keep it moving quickly and scaling, they developed a system that hinges on two rules. In nearly six years of writing MarketSnacks, Nicolas Martell and Jack Kramer have never missed a business day.

They're cofounders and co-CEOs of the daily finance newsletter for millennials they created as a side job while working in banking in their early 20s — Martell at UBS, Kramer at CommerzBank AG.

During that time, Martell traveled internationally for his job for four years and now spends most of the week pursuing an MBA at Wharton in Philadelphia. Kramer had been working in Berlin and now is pursuing an MBA at the University of Michigan, and the two founders are rarely in the same time zone. Aside from TV appearances in New York City, they work almost entirely remotely.

While the cofounders don't publicly share subscriber numbers, Martell says the newsletter reaches "six figures of eyeballs," and that it's been generating revenue for about three years, through syndication deals and promotions with brands such as Fidelity and Betterment.

With a team of only two, plus an intern who runs their social media, MarketSnacks requires up to three hours a night, Martell told Business Insider. To keep it from taking over their lives, they've had to be smart. "We created a system to be as efficient as possible so that we can write 750 words a night but still have balanced lives with our day jobs and our social lives but also scale the business," he said.

This system is based on two rules: one operational, and one managerial.

He explained:

1. They play to each other's strengths

"On the operational side, we recognize that editing takes more time than writing, so we alternate who edits the content every day and we both write content every day," Martell said. "We also realized that there is power in playing to each others' strengths. When it comes to consumer goods companies like Nike, or Lululemon, or Chipotle, I tend to write about those because I know those areas well. And when it comes to industrial or energy stocks like Boeing or Exxon, Jack writes about those."

2. They stick to the 'one and done' rule

"What Jack and I do is we have a policy of 'one and done,'" Martell said. "If one of us disagrees, we don't have an argument about it. We go with whatever the disagreer says. If Jack thinks a joke I put in isn't funny, I'm not going to argue. We're just going to take it out. If I say Jack should add a number here, he's not going to argue that. We'll put it in. And we found that lets us move really quickly on projects. Because stopping to argue about that just isn't worth the time wasted."

This approach stretches beyond producing their newsletter. When an opportunity arises — for instance, their first appearance on Cheddar that helped them launch into regular TV spots with brands like Nasdaq and CBS — they don't stop to argue. "I'm a little more risk-oriented than Jack is," Martell said. "He's a little more conservative in his approach, and that's great because there's times when I'll, for example, want to jump into something and Jack will want to take a more traditional route, and whichever one feels more strongly about it, we tend to back and go behind."

Martell says that although people tend to expect serving as co-CEOs of MarketSnacks would lead to tension, it hasn't so far. He credits their ability to work together seamlessly to their friendship, and to their both having played college sports (Kramer played football, Martell played lacrosse).

"I think we're both very comfortable with knowing how teams have to work when they're in either times of crisis or tensions — how you have to be accountable together," he said.

NOW WATCH: Before starting her own company, this 26-year-old told Google she'll quit in 2 years before taking the job

See Also:

  • An entrepreneur who quit private equity to move to a beach in Brazil describes the lightbulb moment that made up his mind
  • A banker-turned-CEO explains how a 'one and done' rule keeps his business moving fast
  • Bill Gates and Elon Musk share a daily scheduling habit that helps them tackle their busy routines

SEE ALSO: 2 women who built a business while at Goldman Sachs and Marc Jacobs say a side gig made them better at their day jobs





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August 28, 2017 at 08:51AM
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TRANSPORTATION AND LOGISTICS BRIEFING: Consumers apprehensive about self-driving cars Update on self-driving regulations New details on Tesla's semi-truck

8/28/2017

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TRANSPORTATION AND LOGISTICS BRIEFING: Consumers apprehensive about self-driving cars — Update on self-driving regulations — New details on Tesla's semi-truck

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Welcome to Transportation & Logistics Briefing, a new morning email providing the latest news, data, and insight on how digital technology is disrupting transportation and delivery, produced by BI Intelligence.

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SURVEY FINDS CONSUMERS APPREHENSIVE ABOUT FULLY AUTONOMOUS CARS: Automakers and tech companies are racing to develop self-driving cars, but consumers aren't ready to give up control of their cars to computers just yet. More than half (55%) of 1,500 US and German consumers surveyed recently by Gartner said that they would not ride in a fully autonomous vehicle.

The survey found that consumers want the ability to retake control of the car in case of a technology failure or security breach:

  • Despite the concerns around fully autonomous vehicles, 71% of the respondents said they’d ride in a semi-autonomous vehicle that they could control at their leisure.
  • The survey found that respondents were most concerned about the possibility of the car’s technology either failing outright or being confused by a specific situation. The second most common concern was the possibility that the car could get hacked.  

Public concerns about control over the car is one of the reasons that some automakers are taking a gradual approach to self-driving technology, rolling out advanced driver assist functionality first and then building up towards full autonomy. Tesla, for instance, has been periodically updating its Autopilot software with new capabilities, like self-parking, with the intent of eventually making the system fully self-driving. It will likely take decades of driving in semi-autonomous cars before consumers are comfortable enough for automakers to build fully autonomous cars without a steering wheel or pedals, the final level of autonomy.

However, semi-autonomous cars will require automakers to rethink the driving experience. Drivers will still need to be aware of what’s happening on the road around them, and be able to immediately take control of the car in case of emergency. Tesla updated its Autopilot system late last year to warn drivers three times if they take their hands off the steering wheel while using the system. After the warnings, Autopilot’s automatic steering function disengages, forcing the driver to take back the wheel. These types of solutions highlight the problem of relying on a driver in a semi-autonomous car — how to ensure drivers are alert and can react quickly if danger arises. This conundrum in handing off control between computer systems and humans is why Google and others have been focusing on fully autonomous cars that don’t rely at all on a human driver. However, those cars will still need to provide humans the option to take the wheel when they want to in order to make them comfortable with riding in them.

autonomous car drawbacksBI Intelligence

CHALLENGES AHEAD FOR FEDERAL SELF-DRIVING CAR REGULATIONS: Despite a concerted push by automakers and tech companies to accelerate the development of self-driving car regulations, it will likely take years before federal agencies can release regulations for self-driving cars, according to Transport Topics News. A group of automakers issued a statement on July 13 pressing Congress to direct the National Highway Traffic and Safety Administration (NHTSA) to start drafting new regulations. Until now, the federal government has left self-driving car regulation up to state officials, leading to a confusing patchwork of state rules on the technology and its use on public roads.

Congress has shown that it recognizes the need to amend federal safety requirements to account for self-driving cars, and momentum seems to be building for new legislation. Earlier this summer, a bipartisan House panel voted unanimously to move forward with new legislation that would direct the Department of Transportation to create special exemptions for automakers from current federal safety standards, allowing them to expand their self-driving car tests. The bill would also direct federal regulatory agencies to start work on drafting new federal road safety rules for self-driving cars that would override any conflicting state regulations.

However, it seems unlikely that federal agencies will be able to quickly formulate new self-driving car regulations, even with a push from Congress. The NHTSA released non-binding guidelines last September to provide some basic safety protocols for companies testing self-driving cars, and plans to update those this coming September. However, drafting real regulations will require extensive field testing, as well as reaching a consensus among various stakeholders, including car companies and consumer advocacy groups.

Right now, the NHTSA lacks the budget and staff to conduct such wide-ranging technical work and industry outreach to form new regulations in anything less than five years, former NHTSA administrator Joan Claybrook told Transport Topics News. The administration remains without a director, and it seems unlikely to get much support from the White House, which has let its self-driving car task force fall apart in recent months. This is bad news for automakers and other companies developing self-driving technology, who may be left dealing with a confusing web of state regulations as they progress their testing efforts towards commercial launches.

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TESLA’S BIG-RIG TRUCKS WILL HAVE RANGE OF 200-300 MILES: Reuters reported new details surrounding Tesla’s planned electric semi-truck, which it is expected to unveil in September. The vehicle will have a charging range of 200-300 miles, meaning that the vehicle will be targeted towards regional hauling. That's according to Reuter’s source, an executive at fleet operator Ryder System Inc. who said he spoke with Tesla earlier this year about their trucking plans. Tesla itself declined to comment for the story.

The 200-300-mile range is consistent with the battery technology available today, according to researchers who spoke with Reuters. That would make the truck useful for medium-range trips, such as moving goods from a port facility to a nearby city, or from a distribution center to retail store location. The market for such regional hauls has declined in recent years, but still makes up about 30% of US trucking jobs, according to Fleet Compete, which analyzes trucking industry data.

However, regional hauls are expected to play a larger role in trucking going forward, and other truck manufacturers are eyeing this market as well. Earlier this year, Volvo released a new line of trucks, dubbed VNR, developed specifically for regional hauling. That’s because regional trips are expected to increase in the coming years as digital and brick-and mortar retailers increase their warehouse networks to store more goods closer to their customers. That will likely reduce demand for long-haul trips, as well. Fuel cost are the biggest expense regional trucking fleets face and that could give Tesla’s all electric Semi a strong selling point. However, Tesla has yet to reveal the vehicle’s price, which many in the industry expect could be prohibitive.

In other news…

  • Kansas City is is preparing for the future of transportation by embedding new sensors on its roadways with help from startup Integrated Roadways. The sensors will collect data about city traffic and road use to help with road maintenance projects and efforts to reduce traffic congestion. The sensors will include channels for connectivity, allowing telecoms to eventually run 5G networks through them. That could allow the sensors to share data with self-driving cars to provide more information about the cars’ surroundings and improve their navigation.
  • Amazon will expand its Amazon Locker program that lets customers pick up orders and drop off returns to some Whole Foods locations. Amazon started the program back in 2011 to provide customers with an alternative to home delivery, and has since expanded the program to more than 2,000 locations in 50 cities worldwide. Placing the lockers in Whole Foods locations could help Amazon drive its customers to those stores, which could lead to additional purchases during visits. This is the first clue Amazon has provided to how it will integrate Whole Foods locations into its extensive logistics network. It likely won’t be long until Amazon starts experimenting with other ways to further that integration, including delivering groceries from Whole Foods locations.
  • German politicians are excoriating the country’s automakers for not moving fast enough to make their cars more friendly to the environment. The country’s automakers have been swamped by the 2015 Volkswagen emissions-cheating scandal that later spread to include other carmakers, and a recent poll found that two-thirds of German citizens believed the government was too lenient with the industry after the scandal broke. With elections coming up, German politicians, including German Chancellor Angela Merkel, have repeatedly scolded the automakers and promised to hold them to stricter fuel emissions standards. Merkel’s main challenger, Social Democratic Party chairman Martin Schulz, has promised to impose a quota for electric vehicles on the auto industry. That could be a significant burden on the country’s car industry, which still remains heavily reliant on sales of diesel-powered cars. 

See Also:

  • Here's how Amazon's and Apple's new smart speakers stack up with consumers
  • TRANSPORTATION AND LOGISTICS BRIEFING: Ford's self-driving car strategy — Continental acquires data services company — Tesla turns to cloud for customer personalization
  • TRANSPORTATION AND LOGISTICS BRIEFING: GM explores on-demand rides and deliveries — Peloton's plans to disrupt trucking — OTA updates coming to trucks




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August 28, 2017 at 08:51AM
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Amazon just made shopping at Whole Foods cheaper here's exactly how much you'll save on each item (AMZN)

8/28/2017

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Amazon just made shopping at Whole Foods cheaper — here's exactly how much you'll save on each item (AMZN)

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Whole FoodsWhole Foods/Facebook

Whole Foods just got less expensive. 

On Monday, the day that Amazon's $13.7 billion acquisition of the grocer went through, prices on certain Whole Foods items immediately dropped. 

"Starting Monday, Whole Foods Market will offer lower prices on a selection of best-selling staples across its stores, with much more to come," the companies said in a press release on Thursday. 

In the release, Amazon and Whole Foods specifically mentioned certain items that would become less expensive when the acquisition was finalized.

On Friday, Business Insider visited a Whole Foods location in the Gowanus neighborhood of Brooklyn, New York and checked the prices on 15 items (including a few variations on similar items) mentioned by the companies. All in all, the total cost of the basket on Friday — pre-acquisition — was $97.96. 

whole foods avocadoKate Taylor/Business Insider

On Monday, we returned to the Gowanus Whole Foods and checked back in on the exact same items. This time, the total cost of the 15 items was $75.85. That's a nearly 23% drop in the total cost. 

Some of the new discounts nearly cut prices in half. Bananas, for example, used to be sold for 99 cents a pound. Now, they cost just 49 cents. The price of local grass-fed 85% lean ground beef went from $10.99 a pound to $6.99. 

bananas whole foodsKate Taylor/Business Insider

Whole Foods is labeling the price cuts as "New Lower Price," with the tag "Whole Foods + Amazon." 

Here's how much money customers are now saving on these 15 items: 

  • Whole Trade Banana: 50 cents (Price dropped to $0.49 from $0.99 per pound)
  • 85% Lean Ground Beef: $2 (Price dropped to $4.99 per pound from $6.99)
  • Local Grass-Fed 85% Lean Ground Beef: $4 (Price dropped to $6.99 per pound from $10.99)
  • Four-pack of Organic Avocado: $0 (Price stayed at $6.99 for a pack of four) 
  • Hass Avocados: $1.01 (Price dropped to $1.49 each from $2.50) 
  • Organic Large Brown Eggs: 30 cents (Price dropped to $3.99 from $4.29 for a dozen )
  • Fresh Atlantic Salmon Fillet: $5 (Price dropped to $9.99 from $14.99 per pound)
  • Frozen Atlantic Salmon Fillet: $0 (Price stayed at $10.49 per pound)
  • Fresh Tilapia Fillet: $4 (Price dropped to $7.99 from $11.99 per pound)
  • Organic Baby Kale: 50 cents (Price dropped to $3.49 per pack from $3.99)
  • Organic Baby Lettuce: 50 cents (Price dropped to $3.49 per pack from $3.99)
  • 365 Brand Almond Butter: $1 (Price dropped to $6.99 per jar from $7.99)
  • Organic Fuji Apples: $1.50 (Price dropped to $1.99 per pound from $3.49)
  • Organic Gala Apples: $1 (Price dropped to $1.99 per pound from $2.99) 
  • Organic 365 Brand Butter: 80 cents (Price dropped to $4.49 for four quarters from $5.29)

Here's a chart showing each item and the discounts: 

Screen Shot 2017 08 28 at 9.40.30 AMKate Taylor

NOW WATCH: A 'beer sommelier' explains how pouring a beer the wrong way can give you a stomach ache

See Also:

  • Whole Foods is now selling the Amazon Echo
  • AI IN E-COMMERCE: How artificial intelligence can help retailers deliver the highly personalized experiences shoppers desire
  • A Carl's Jr. owner was banned from his own kitchen after being caught on camera committing shocking food safety violations

SEE ALSO: 'Psychologically scarred' millennials are killing countless industries with their strange habits — but here are the brands they actually like





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August 28, 2017 at 08:51AM
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