A day in the life of a luxury interior designer who starts her day with a 'caffeine cocktail' has designed penthouses for Ivanka Trump and Jared Kushner and goes to a SoulCycle class every night
A day in the life of a luxury interior designer, who starts her day with a 'caffeine cocktail,' has designed penthouses for Ivanka Trump and Jared Kushner, and goes to a SoulCycle class every night
Interior Marketing Group
Cheryl Eisen is unapologetically not a morning person.
In sharp contrast to the many executives who wake up at 4:00 or 5:00 a.m, Eisen starts her day slowly, waking up at 9 a.m. and enjoying a "caffeine cocktail" of Poland Spring water, espresso, Truvia, and Lactaid milk.
"In all honesty, it takes until noon for my brain to fully wake up," she told Business Insider.
Eisen, 50, is the CEO of Interior Marketing Group, or IMG, a New York City-based company of nearly 80 employees that does interior design, staging, and marketing for luxury homes that start at $5 million. Eisen has done the interior design for apartments in buildings belonging to Ivanka Trump and Jared Kushner, an Airbnb rented by Kim Kardashian West and Kanye West, and homes for Bethenny Frankel and Swedish real estate broker Fredrik Eklund. IMG also does projects in Miami, Los Angeles, Connecticut, and the Hamptons.
Eisen said IMG's designs tend to be neutral and classic. They layer with textures rather than color, sticking with neutral tones that let the focus stay on the selling pieces of the home, whether that's high ceilings or jaw-dropping views. One of her favorite parts of the job is the big reveal when the client finally gets to see the finished space.
"People cry," she said. "And I get it, because once you see something that you've been working on for months, you see it come to life and it can be overwhelming because a home is a very personal thing."
Here's a peek into a typical day in her life, from her morning "caffeine cocktail" to rearranging furniture and choosing drapes for multimillion-dollar New York City penthouses.
Cheryl Eisen is the CEO of Interior Marketing Group, which does interior design, staging, and marketing for luxury homes primarily in New York City, but also in Miami, Los Angeles, Connecticut, and the Hamptons.
Eisen says she is "unapologetically" not a morning person. She starts her day at 9:00 a.m. with a "caffeine cocktail," which she describes as "a carefully crafted combination of espresso, Poland Spring and Truvia: 3 parts Poland Spring, 2 parts espresso, a ton of Truvia, and Lactaid milk."Interior Marketing Group
By 10:00 a.m., she's out the door, drinking her coffee and answering emails in the car she commissions during the week, which she calls her "mobile office."Interior Marketing Group
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November 27, 2018 at 11:30AM