3 Key Components to Standing Out as a Brand

3 Key Components to Standing Out as a Brand

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This video is part of a series brought to you by Entrepreneur’s book division, Entrepreneur Press, the publisher of Jill Schiefelbein’s book Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business.

In this Dynamic Communication interview, author Jill Schiefelbein chats with Dorie Clark, author of Stand Out and Reinventing You, who gives a tip that can help you grow your business. Perfect for entrepreneurs, solopreneurs, small businesses, managers, leaders, marketing teams, networkers and more.

• What are the three key components of being able to stand out as a brand?
• Why is networking important in business, and what role does that play in developing ideas?
• What role does your network play in building a brand?

Learn the answer to these questions and more in this video with Clar, a bestselling author and adjunct professor at Duke University’s Fuqua School of Business.

Want to see the full interview with Clark? It’s 20-plus minutes of brilliance where she breaks down everything you’ve ever wanted to know about networking, with some great ideas of how to build a network without going to a hundred “let’s meet for coffee” meetings! And you can get it with the book. Learn more below.

Dorie's interview excerpt is featured in Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business Chapter 11: Surround Yourself with the Right People: Networking and Your Pitch. 

In this 27-video series, the author of Dynamic Communication: 27 Strategies to Grow, Lead, & Manage Your Business, Jill Schiefelbein, interviews stand-out companies and entrepreneurs to bring you great bites of information to help improve your communication and drive results. You can access 12-plus hours of content -- the full interviews for each of these 27 brilliant minds -- by purchasing Dynamic Communication: 27 Strategies to Grow, Lead, & Manage Your Business and accessing the book’s bonus site.

Watch more videos from Jill on her YouTube channel and buy the book at Amazon.

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Jill Schiefelbein

Jill Schiefelbein is a former professor, professional speaker, and business communication expert. From analyzing documents obtained from military raids of terrorist camps to dissect jihadi communication strategies, building an online educat...

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March 10, 2017 at 07:37AM