So, American model Kendall Jenner appeared on the May issue of Vogue India that celebrates the magazine's tenth anniversary, and people couldn't hold their own.
They oscillated between displeased or angry to humored or wowed as Jendall's pictures, shot by celebrity fashion photographer Mario Testino, started surfacing online.
While she makes a solo appearance on the cover, Bollywood actor Sushant Singh Rajput is seen giving her company in the inside pages.
Shot in the royal backdrop of Jaipur's Sambodhe Palace, Jenner stuns in a lacy Saint Laurent outfit. This isn't her first international cover for Vogue, though, but perhaps the most talked about until now.
Some have touted Jenner's presence on the cover as "cultural hegemony" and are dissing Vogue for not getting "deserving Indian models" to mark the occasion.
One user wrote on Instagram: "Vogue perfected putting a white woman who has no care for country or culture."
Another tweeted, "Why is Kendall Jenner on the cover of Vogue India when India literally has some of the prettiest models?"
Commenting on her weird poses, one user wrote, "Finally revealed: Kendall Jenner had come to India for her lower back pain treatment."
Here are some of the reactions.
Vogue India: we've completed 10 years in India!
Vogue India: we need to celebrate India!
Vogue India: let's put Kendall Jenner on the cover!
— Peglet (@PedestrianPoet) May 4, 2017
Kendall Jenner for Vogue India is such a great example of cultural hegemony.
— aleesha (@a_leesha1) May 4, 2017
They put Kendall Jenner on the cover of vogue India does she even know what Bollywood is bruv
— Naim (@VintageRogues) May 4, 2017
So many beautiful women in India and Vogue India puts Kendall Jenner on the cover for their 10th year issue... ?
— Gunjan Vaswani (@gtv58) May 4, 2017
Why is Kendall Jenner on the cover for Vogue India when india literally has some of the prettiest models?
— emma (@itsemmakay) May 3, 2017
Kendall jenner on the cover of vogue india is like eating dhaal with Kingsmill whole grain white bread, just doesn't make sense
— Son of Genghis (@sssaqaw) May 3, 2017
Surely the American reality TV star has polarized Indians and how!