Ace chef and television presenter Gordon Ramsay, who's known for his sharp tongue, was left with a bad taste in the mouth when he tried to humor an Indian Twitter user.
The bloke, Rameez, tweeted to Ramsay asking him to 'rate' his food photo. Just like many users do to invite supposedly hilarious insults from the celebrity chef.
But what ensued in this case was, umm, unsavory.
First, the user's tweet.
Medu Vada is a popular breakfast dish in southern and western India.
It consists of spiced lentil batter fried in doughnut-shaped dumplings, and is served with yellow sambar (lentil curry) and white coconut chutney (made of coconut pulp ground with other ingredients such as tamarind and green chilies.)
Then, came Ramsay's acerbic reply.
The dig was possibly made at the utensil on which the dish was served.
But it rubbed Indians the wrong way. Angry reactions surfaced in no time.
Ouch! That escalated fast.