How to Discover Your Customers’ Most-Googled Frustrations (and solve them)
Google is a treasure trove for marketers.
Currently (2017), it “processes over 40,000 search queries every second!”
This “translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.”
And just look at how much Google use grew between 2000 and 2012:
And this all means one thing.
Google can generate valuable data like it’s nobody’s business.
There’s arguably no other resource in history that compares to it.
Another thing I love about the search engine is the arsenal of free tools it offers for gaining insights.
There’s the Google Search Console, Google Analytics, the Google Keyword Planner and Google Alerts, just to name a few.
These are all ideal for providing you with the data you need to better understand the behavior of your audience and improve your marketing.
And as we all know, data is a marketer’s best friend.
Without data, I wouldn’t know what direction to take, making it much more difficult for me to reach my demographic.
In this post, I’m going to cover an extremely important aspect of marketing.
It’s this: how to discover your customers’ biggest frustrations and how to solve them.
I’ve found that Google is perfect for finding out what irks my audience, and you can implement the same methods too.
Here are several techniques you can utilize.
Let’s start with an incredibly simple yet effective feature: autocomplete.
I’m sure you’re familiar with it.
With the insane amount of data Google has accumulated and continues to accumulate, it offers autocomplete to streamline user searches and help people find the information they’re looking for quicker.
Here’s a screenshot that summarizes how this feature works:
Notice I highlighted two key points.
Autocomplete predictions factor in the popularity/freshness of search terms and terms other people are searching for.
Using autocomplete can provide you with valuable intel on what your customers are searching for and, more importantly, what their collective frustrations are.
Let me give you an example of how you can use it.
Type in a broad keyword phrase that relates to your industry, niche or product you’re selling.
I’ll use “organic soap” as an example.
Here’s what pops up:
Just like that, I can tell what some of the most popular search terms are.
It’s obvious people are interested in organic soap bases, recipes and organic soap-making supplies.
Therefore, this user base has questions and concerns about these topics.
So this is a good starting point.
I recommend recording these popular searches for future reference because you’ll want to create content around those topics.
Performing a question-based search
Another easy way to understand your average customer’s frustrations is to figure out what types of questions they’re asking regarding your niche/product.
You can do this by typing in search phrases such as “what is,” “why is,” “how to,” etc., followed by a broad keyword.
Here’s an example:
Within seconds, I can get a pretty good idea of which aspects of the organic soap topic people are curious about.
Remember, if it pops up on Google autocomplete, you know a large number of people have entered that search phrase.
So, you’re dealing with a high volume of searches.
Again, you’ll want to record those search phrases because you can target them later on.
Performing a problems search
Let’s take it one step further.
Type in your broad keyword followed by the word problems:
Here are some of the results I got:
I also highlighted some frustrations, concerns and questions people have.
Considering the fact these are all on page one of this Google search, it’s safe to say there’s a significant number of people who share these frustrations.
As a result, these are all potential topics I could cover.
Using the Google Keyword Tool
You probably already use this tool for performing keyword research for SEO.
But it can also be useful for finding your customers’ pain points as well.
Here’s what you do.
Type in your broad keyword in the search box:
Then scroll down to see what people are most interested in.
The main thing you’ll want to take into consideration is the number of average monthly searches.
Here are some highly searched keywords that let me know what types of questions and frustrations customers have:
Using Google Trends
I absolutely love Google Trends.
It’s one of the best ways to get a quick snapshot of the popularity of something and see how interest has either grown or declined over time.
I also like to use it to generate graphs for great looking visuals for my content.
To use it in this context, just type in your search phrase:
Then scroll down to “Related queries.”
You can view related queries as either “Top” or “Rising.”
“Top” lets you know what’s most popular over time in the grand scheme of things.
“Rising” lets you know what’s most popular at the moment and what’s trending upward.
Use this information to spot any potential frustrations your customers might be having that you may want to address.
Identifying top blogs in your niche
Here’s one last technique.
Do a Google search that combines your broad keyword and the word blogs.
You’ll get results like this:
Then click on one or more of the results.
This one looks good to me:
Now, I can get a glimpse of the types of topics the top blogs are covering, which are indicative of what your average customer is most interested in:
I can get quite a bit of information by just looking at the description of each blog.
But, of course, I can learn a lot more by actually clicking on a specific blog and scanning through the posts.
This should fill in the gaps in terms of discovering the average customer’s frustrations and can give me even more ideas for content.
Solving those frustrations
Okay, so I’ve discussed several different ways to gain an understanding of what’s irking your customers.
As you can see, Google is pretty much a be-all and end-all tool for this.
But how do you solve those frustrations?
You want to create robust, comprehensive content that exhaustively answers these questions and addresses these frustrations.
I recommend writing down a list of topics based on your research and prioritizing them in terms of importance.
For instance, I found people were interested in:
and so on.
Now I can start creating content that covers those topics.
More specifically, my goal is to create content that outranks the competition.
As you may already know, I’m a huge proponent of the skyscraper technique: producing content that betters and outperforms your competitors’ content.
If you’re unfamiliar with this concept or need to brush up, this guide from Backlinko will tell you everything you need to know.
By following this formula and addressing the unique concerns of your customers, you’ll quickly be on track to generate traffic, build trust and “scratch their itch.”
Diversifying your content
I’ve mentioned many times before that interactive content significantly outperforms conventional static content.
Here are a few stats from Impact Marketing that show the importance of creating interactive content:
When you break it all down,
Here’s what I suggest.
Look for ways to create different types of content your competitors have overlooked or ignored.
Rather than writing your standard 800-word blog post, write a long-form, 2,000-word post full of visuals, including relevant videos, graphs, stats, etc.
Or if there’s a pervasive question your customers have, try creating an infographic that succinctly answers it step by step.
In other words, think outside the box and be willing to go where your competition doesn’t.
This should kill two birds with one stone because you’re solving your customers’ biggest frustrations and providing them with incredibly helpful information while offering a level of depth your competitors are not.
It’s a win-win situation.
It’s amazing the insights you can gain from Google.
It’s a godsend for doing market research and will provide you with a wealth of valuable intel if you know how to use it correctly.
And the longer people use Google, the bigger the data pool becomes.
The best part is that it’s completely free.
As you’re probably aware, every demographic has its own specific pain points.
Your job as a marketer is to identify these frustrations and provide an effective solution.
By using the techniques I mentioned, you can do this in a very streamlined manner.
From there, you’re in a much better position to create content that hits its mark and can provide your audience with the answers they crave.
This, in turn, translates into a host of benefits including increased traffic, more leads and bigger profits.
Do you have any other suggestions for using Google to discover customer frustrations?
via Quick Sprout http://ift.tt/UU7LJr
June 23, 2017 at 10:01AM
Live Video Strategy: How to Create a Show That Engages
Have you considered starting a live video show?
To explore how to create a successful live video show, I interview Luria Petrucci.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.
In this episode, I interview Luria Petrucci, a live video expert. She’s the host of Live Streaming Pros, a live show dedicated to helping businesses produce professional live streams. She’s helped big brands such as AT&T and Panasonic, and influencers such as Michael Hyatt, Amy Porterfield, and Pat Flynn.
Luria explores four levels of broadcasting equipment.
You’ll discover how to create an engaging flow for your live show.
Share your feedback, read the show notes, and get the links mentioned in this episode below.
Here are some of the things you’ll discover in this show:
Live Video Strategy
Luria got started with video in 2005. She was one of the first video podcasters to create content for the video iPod. (This was before the iPhone and long before YouTube “became a thing.”) Shortly thereafter, Luria started doing live video, too. By 2007, she was live-streaming from a professional studio and from mobile devices and began learning how live video creates a connection with her audience. Ever since, she’s been doing a weekly or daily show.
Before Periscope and Facebook Live, Luria’s live-streaming tech included a NewTek TriCaster and Ustream. She also did some YouTube. Justin.tv (which is now Twitch) and Livestream were the other early platforms, although they focused more on business. Although Ustream focuses more on businesses now, it concentrated on creators back then.
Luria enjoys seeing other people getting excited about going live, because she’s believed in live video for so long.
She says live video creates a strong relationship with her audience and is the reason her audience has stuck with her for 11 years through massive business changes, partnership changes, and all of the hard stuff that goes on in business. People tell her they’ve been watching her since day one. (Note: Back then, Luria was known as Cali Lewis.)
Listen to the show to discover what tech Luria used in the early days, as well as what live video was like at the beginning.
Why Consider Live Video
Live video is the best marketing conversion tool Luria has ever seen because of its impact. When people are watching you on live video, they know you’re not faking it. When you’re selling something or trying to lead people into a funnel, live video is easy because of what Luria calls the “conversational call to action.”
Like most people, Luria has a hard time selling. People don’t like to sell because they don’t like to be sold to. The conversational call to action is really about helping people. You’re letting them know you’re there for them and will take care of them. When you offer something in a live video, it’s easier to sell it because you’re not really selling. When somebody asks a question, your answer proves the value of your products or services.
Also, although the excitement for and accessibility of live video is new, its formulas and structure are proven.
Listen to the show to hear what I love about live video.
The Four Levels of Live Video Gear
Luria explains what gear you need for live video in four levels.
She calls level 1 the “selfie stream.” You hold your mobile phone in your hand and the live video is raw, up-close, and personal.
For level 2, add some gear to your mobile phone such as a microphone, video stabilizer, and a light. This gear adds a little polish to your video and removes the shakiness.
Level 3 is going live from a computer with software like Wirecast.
Finally, level 4 is for TV-quality video. Your gear includes a dedicated machine in a studio and a setup that produces a high-quality stream.
Listen to the show to hear Luria discuss the roots of live video.
Luria’s Live Video Strategy
Part 1 of Luria’s live video strategy is consistency. You want to tell your audience you’re there for them every single week. When you make that commitment to them, they’ll make that commitment to you. Plus, people have a lot to pay attention to, so if you’re not in their face all the time, they’ll forget about you.
Luria recommends starting with a weekly show. A monthly show is doable, but it’s not really enough to be consistent. You don’t want to go daily, unless you’ve done weekly for a while, because daily is really hard to keep up. Do your weekly show on the same day at the same time.
The best time to go live is what works best for you and your schedule. Obviously, you can’t pre-record a live show. If you commit to a time that’s not good for you because you think it’s the best time to go live, you’ll fail and then quit. Don’t pick a time that will leave you rushed to get into the studio or worried about picking up your kids. The time you choose is part of your long-term strategy because you want to be consistent long-term and focus on delivering value.
You can use level 3 or 4 gear for this part of the strategy. You’ll be at a computer, so you have the ability to pull in interviews and add lower thirds (title graphics). You can do a lot to make it look good so it’s a great show. You can also go with level 2 for a regular show by putting your smartphone on a tripod.
Part 2 of the strategy is the life stream. The goal is to add a human element to your video content by sharing your life with your audience. To create this video, use gear from level 1 or 2 (your mobile device, maybe with some gear). Sharing who you are turns your audience into a loyal viewer base. This loyalty is valuable when you ask them to make a purchase. You want them to stick around so they don’t turn to your competitors.
I ask how someone might start creating this type of content. Luria recommends beginning with life streams as you get your weekly show up and running. Bring your audience into your journey. Luria says the experience you create is comparable to inviting your best friend to experience Disney World with you, instead of telling her about it afterward.
Similarly, as you develop your weekly show, a buzz-building campaign with life streams leading up to the show’s launch will have more impact than people simply finding out about your show. For example, you can do life streams talking about what you’re going to name the show and when it will be on. Let people feel like part of that experience. At the same time, you can show off your new dog and wrap your business into your personal life.
To help people add the life stream component, Luria offers a downloadable content calendar. Part 2 is difficult to put into practice until you see it in action. A life stream is supposed to be random, but when you’re just getting used to the process, scheduling life streams can be helpful.
At first, do a life stream two times a week. If you already launched your weekly show, don’t do your life stream and your show on the same day. Do a fun mobile stream where you talk about something, either leading up to your weekly show or offering a behind-the-scenes look at something. You could share behind-the-scenes content daily and people wouldn’t get tired of it. It’s incredible.
Part 3 is the after live. This is the afterlife of your live video, and it’s all about repurposing. One of the biggest mistakes people make is thinking that their live video is all about their live video. It’s not. Get in the habit of making your live video the centerpiece of all of your content creation. That makes everything really strategic and helps you create live videos consistently.
To repurpose your live video, you can edit and trim the video and release it as a podcast, a YouTube video, or whatever fits into your overall strategy. Also, the live video will have many more video views after the fact than it will live, so don’t get caught up with live-viewer numbers.
If you’re doing live video on Facebook, you can boost it to reach a bigger audience. You can also share the video to your email list after the broadcast or send a link to your list prior to a scheduled live video. People will still open the email after your live video is over and watch the replay.
I note that in podcast episode 223, Chalene Johnson lays out how she uses her live video to do almost all of her marketing.
The three-part live video strategy is a long-term play, but with it in place, you’ll drive more traffic to your live views, as well as to other parts of your business.
Listen to the show to hear about my experience with life streams and Social Media Examiner’s weekly live show.
As soon as you press the button to go live, your brain starts buzzing with all kinds of thoughts about the people who are or aren’t there, what to do with your hands, and so forth. Luria says you can tame that sensation but she’s found that it never completely goes away. Live video comes with an extra adrenaline factor. To help you manage this aspect of live video, Luria shares her formula for the flow of a live video show.
Start with a tease. Because you’ll repurpose your live videos, you can’t wait for people to come in. You need to go right into the content. Tell people what they’re going to learn in the video, even for a fun random video. “Hey, I’m going to show you my new puppy.”
Then you have an intro. People who don’t know you will join your live videos, so explain who you are and why you’re talking about this topic. This intro is especially important if you’re doing a value-oriented weekly show.
Luria calls her people Streamers. So for example, one of her videos may start with, “Hey Streamers. I’m going to give you the formula for live videos so you don’t struggle with what to say. Hey, guys. I’m Luria Petrucci, and I’ve been doing live video for 11 years. I’ve really fine-tuned this formula, so I’m excited to share it with you today. First, before we get started, I really want to hear from you.”
Then she asks a question of the day such as, “My question of the day to you is: Have you done a live video yet? Yes or no. Give me a big yes or no in the comments.” After asking the question, Luria engages.
The live viewers likely won’t see the beginning sequence of tease-intro-share, because they haven’t joined the video yet. The beginning sequence is for the replay viewers, who will see the beginning of your video when they click Play.
Luria encourages engagement for a couple of reasons. First of all, with live video (especially on Facebook), the algorithms are built so the more engagement you get off the bat, the greater your visibility. Get people to comment, share, and engage, so Facebook shows your video to more people. As you encourage people to interact, make the interaction worth their while by responding to them.
A lot of people ask viewers for their city and state. Although Luria does that sometimes, she more often asks a specific question of the day that’s related to her topic. Viewer responses give her a bit of feedback on what she talks about during the show. Engage in the way you feel most comfortable, whether it’s asking for a share, a heart, a location, or a question of the day.
Next, Luria restates the topic overview, which is great for the live viewers and doesn’t bother the replay viewers. Then, she gets into the valuable information. For instance, if you’re doing three steps to a particular thing, go through the entire first step (or for a long video, a portion of it), and then break for engagement. That’s when you take questions or comments. So the pattern is value, then engage; value, then engage; value, then engage.
End the show with a call to action, which Luria chooses based on her business goals at the time. So the call to action might be about a product launch or audience-building.
For example, Luria might say, “Thank you guys so much for hanging out with me today. I’ve thoroughly enjoyed hearing all of your comments and questions. I’d love to hear from you, so keep it going and get into this community. I’m here every Tuesday and Thursday at 10 AM Pacific, so be sure to mark it in your calendars, set a timer on your alarm, whatever you gotta do to make sure you’re here.”
Listen to the show to hear Luria and I discuss how going live improves your communication skills.
Listen to the show!
Key takeaways mentioned in this episode:
What do you think? What are your thoughts on live video strategy? Please leave your comments below.
June 23, 2017 at 05:06AM
Live Video Strategy: How to Create a Show That Engages
Interested in broadcasting live video? Have you considered starting a live video show? To explore how to create a successful live video show, I interview Luria Petrucci. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers and business owners discover what works with social media marketing. In this episode, I interview Luria Petrucci, a live video expert. She's the host of Live Streaming Pros, a live show dedicated to helping businesses produce professional live streams. She's helped big brands such as AT&T and Panasonic, and influencers such as Michael Hyatt, Amy Porterfield, and Pat Flynn. Luria explores four levels of broadcasting equipment. You'll discover how to create an engaging flow for your live show. Share your feedback, read the show notes, and get the links mentioned in this episode below. Listen Now Here are some of the things you'll discover in this show: Live Video Strategy Luria's Story Luria got started with video in 2005. She was one of the first video podcasters to create content for the video iPod. (This was before the iPhone and long before YouTube "became a thing.") Shortly thereafter, Luria started doing live video, too. By 2007, she was live-streaming from a professional studio and from mobile devices and began learning how live video creates a connection with her audience. Ever since, she's been doing a weekly or daily show. Before Periscope and Facebook Live, Luria's live-streaming tech included a NewTek TriCaster and Ustream. She also did some YouTube. Justin.tv (which is now Twitch) and Livestream were the other early platforms, although they focused more on business. Although Ustream focuses more on businesses now, it concentrated on creators back then. Luria enjoys seeing other people getting excited about going live, because she's believed in live video for so long. She says live video creates a strong relationship with her audience and is the reason her audience has stuck with her for 11 years through massive business changes, partnership changes, and all of the hard stuff that goes on in business. People tell her they've been watching her since day one. (Note: Back then, Luria was known as Cali Lewis.) Listen to the show to discover what tech Luria used in the early days, as well as what live video was like at the beginning. Why Consider Live Video Live video is the best marketing conversion tool Luria has ever seen because of its impact. When people are watching you on live video, they know you're not faking it. When you're selling something or trying to lead people into a funnel, live video is easy because of what Luria calls the "conversational call to action." Like most people, Luria has a hard time selling. People don't like to sell because they don't like to be sold to. The conversational call to action is really about helping people. You're letting them know you're there for them and will take care of them. When you offer something in a live video, it's easier to sell it because you're not really selling. When somebody asks a question, your answer proves the value of your products or services. Also, although the excitement for and accessibility of live video is new, its formulas and structure are proven. Listen to the show to hear what I love about live video. The Four Levels of Live Video Gear Luria explains what gear you need for live video in four levels. She calls level 1 the "selfie stream." You hold your mobile phone in your hand and the live video is raw, up-close, and personal. For level 2, add some gear to your mobile phone such as a microphone, video stabilizer, and a light. This gear adds a little polish to your video and removes the shakiness. Level 3 is going live from a computer with software like Wirecast. Finally, level 4 is for TV-quality video.
via Social Media Marketing Podcast helps your business thrive with social media http://ift.tt/eZnnjC
June 23, 2017 at 05:01AM
This app will tell you which of your photos are actually good enough to post (which is both harsh and helpful)
This app will tell you which of your photos are actually good enough to post (which is both harsh and helpful)
This app will tell you which of your photos are actually good enough to post (which is both harsh and helpful)Let's be real – most of our camera rolls are chock full with nearly identical photos.
Image: Molly sequin/mashable
By Molly Sequin2017-06-22 20:32:36 UTC
It's a rare occasion when you take the perfect photo on the first try. Most likely, your camera roll is clogged with photos as you attempt to shoot that all-star selfie, picture at the concert, or snapshot of the new glow-in-the-dark donuts.
But for all you accidental photo hoarders, photography app EyeEm and its AI helper are here to remove your pre-post photo clutter.
The app rolled out an update on Wednesday, giving users the ability to choose which photos will be the most liked. The new feature is called EyeEm "Selects," and it's an AI curator that automatically selects the best shots on your camera roll based on learned algorithms.
The app is actually a place where anyone can sell their photos. And while not everyone is trying to select the perfect photo to sell, it's still a super useful way to figure out which photos you should delete and which ones you should post. After all, if EyeEm thinks that one photo is going to sell better than the others, it probably also means that's the photo you should post on social media, too.
EyeEm's Vision technology works so well because it learned to appreciate aesthetics from expert researchers and photo curators. That means when suggesting photos to post, it doesn't focus solely on technical features, like if the rule of thirds was followed. To train Selects, developers gave the feature a test set of millions of photos already on EyeEm to learn with. Photo editors sorted through them to identify which ones were "good." This taught the AI assistant how to choose the photos that have the most significance and tell the best story, and not just the photos with the good quality and composition.
On top of that, EyeEm helps you find similar photos on your camera roll. That way you won't miss out on posting photos you took a while ago and may have forgotten about.
Even if you think you've got a better eye than this technology, EyeEm can still be a helpful tool for photographers by helping you shoot better photos in the first place. When you take pictures in the app, it corrects for exposure and gives you a grid and level to make sure everything's lined up just how you want it. There are also 24 adjustable filters available — that's one more than Instagram — with plenty of fine-tuners like saturation and contrast.
EyeEm's Selects update is only available for Android users right now. But don't worry, iPhone lovers — your update is on the way. That said, if you really can't wait, an app from EyeEm called The Roll works in a similar way to organize and rank the photos in your phone's camera roll.
Apple, Google, Facebook, and almost any other digital tech company you can think of have been working on their own ways to help you identity which photo to choose. Many digital platforms have been using algorithms to predict what we'll want for quite a while (like which videos we'll want to see on our Facebook news feed), so it's really just a matter of time until this kind of AI help is all everywhere. But for now, EyeEm Selects has your back.
via Social Media http://ift.tt/1N1mMj1
June 22, 2017 at 03:37PM
4 Insider Tips to Run Your Facebook Ads like a Professional
Despite the emergence of advertising on different social media websites, Facebook remains one of the best platforms for marketers to reach their audience. With its many business tools and huge user base, the website is an ideal place to launch an advertising campaign.
However, you need to use Facebook’s features effectively to avoid wasting money on unproductive marketing pushes. Figuring out a strategy that takes advantage of the platform’s options will help ensure a good ROI, as long as you fully understand the system and its inner workings. Here are some strategies to keep in mind so that you use your Facebook advertising campaign to its fullest potential.
1. Optimize Your Bidding
There are two camps when it comes to Facebook bid strategy: those who believe that you should allow Facebook to handle it for you, and those who argue that you should control it on your own.
On one hand, Facebook makes it easy to set a bid strategy and budget through its Optimized CPM feature. This tool allows Facebook to bid for ad space on your behalf, based on constraints you set. Some believe that this helps you maximize your budget while refraining from spending too much money accidentally. This is an ideal option for those less experienced in Facebook ad space costs and budget allocations.
For the more experienced, others argue that you should handle your bidding on your own terms. By selecting the advanced pricing model, you can set your own CPM bids and switch to CPC pricing if you prefer. This can save you some money, and provide you with a lot of flexibility regarding your ad campaign.
2. Always work on Targeting
Most companies have different customer bases with different expectations. Catering to those distinct groups will help you serve your audiences better, as well as making your Facebook ads more appealing to those groups.
Facebook’s Audience Insights is an excellent tool to start digging into what makes your client base tick. Basically, it grants business account owners access to data about specific audiences, allowing you to research your target market based on users who have liked your page. Since users who display interest in your business by liking the page are probably the types of people who would pay attention to your advertisements, Audience Insights is a treasure trove of information for crafting buyer personas.
You can then focus your advertising campaign based on the geographic locations, interests, ages, genders, and other characteristics of your target personas. Create ads to speak to your target audiences; luckily, Facebook makes this easy by allowing marketers to create separate advertisement sets for different audiences.
3. Test, Test, Test
One of the cardinal rules of creating a successful Facebook advertising campaign is to never assume that anything will work. Test every ad design and targeting attempt if you want to maximize your campaign’s reach and effectiveness.
This isn’t to say that you shouldn’t be patient with seemingly low-performing ads; oftentimes, businesses pull ads too soon because of low conversion rates. It’s important to remember that Facebook ad campaigns can take some time to gain traction, so run your advertisement for about a week or so before you make changes to your campaign.
Another important aspect of testing regards ad variations. You should test variations in target audience, copy, images, design, and more to see what’s working and what isn’t. Consider running several different variations of an ad at the same time, then switch up pictures and copy on low-performing ads to make them more successful.
4. Leverage the “Social” Part of Social Media
Many people rely on recommendations from others when making purchasing decisions. Luckily, Facebook provides the social medium to provide this resource to your potential customers.
Testimonials from your customers are a great way to make your Facebook campaign more convincing to your viewership. Compelling stories from real people who have enjoyed your product or service on a platform as socially-oriented as Facebook could be all it takes to increase conversions.
If you aren’t able to get testimonials, you can also focus on your large user base to convince other Facebook users to click on your ad. Describing how many clients you already have immediately gives your advertisements a more social tint, and encourages others to join the party by seeing what so many others are enjoying through your company.
Although other platforms like Twitter and Instagram are certainly gaining ground, Facebook is still one of the best social media websites to launch your advertising campaign. If you take advantage of all the tools it has to offer, you can create a marketing push that will drive conversions and improve your ROI.
The post 4 Insider Tips to Run Your Facebook Ads like a Professional appeared first on Social Media Explorer.
via Social Media Explorer http://ift.tt/xMddWR
June 22, 2017 at 09:29AM
3 Ways to Easily Caption Social Media Video
Looking for quick and efficient ways to produce captioned video?
In this article, you’ll discover three ways to automatically caption social media video.
#1: Use Live Titles to Caption Apple Clips
Need a quicker way to do captions for a video? Apple Clips is now available and one of its key features is the ability to create Live Titles, or real-time captions. Plus, the square video layout is ideal for posting to Facebook and Instagram.
Ready to get started?
First, download the app from the App Store on your iOS smartphone and open it.
Tap on the down arrow in the upper-left corner and select the New Video drop-down that’s revealed.
Now, select Video from the three media options and tap on the speech bubble to enable captioning.
You’ll have three animated caption styles to choose from, as well as an option for None. Select the caption type you want and get ready to record. The captions appear in real time with your voice.
Not camera-ready? There’s also an option to select a set screen and then record audio only with captions. This is great if you’re camera-shy but want an effective video to get your message out with captions.
Pro Tip: To get the most out of this app, have a short script ready and then record your video scene by scene. The scenes will be threaded together to form your video.
#2: Generate Automatic Captions via Facebook Video Library
Did you know you can easily add captions to your published Facebook video (including Facebook Live videos), as well as your unpublished videos? Adding captions before your video is published means that they’re properly captioned when they do go live.
To get started, select the Videos tab from the left-hand menu of your Facebook page, then click on the Video Library button.
Within the video library, you can see your published and unpublished videos. Unpublished videos are noted with a yellow dot and published videos with a green dot.
From this list, select the video you want to add captions to. When the video opens in the player window, click the Edit button and then the Captions tab. Simply click on the Generate button to automatically generate captions.
After the captions are generated, you’ll see your video broken into timed segments with their corresponding captions.
Given that the captions are automatically generated, they may not be 100% accurate. It’s a good idea to play each segment individually and edit captions if necessary.
Make sure the Pause Video While Typing box is checked; this makes it very easy to play only the portion of the clip you’re editing, making it transcribe what you hear. To change any caption, select the text of the automatically generated caption and type the correct text.
Pro Tip: Wearing headphones will help you concentrate as you edit the captions.
#3: Enable Subtitles for YouTube Video via Video Manager
YouTube also has an automatic captions option. To take advantage of this feature, upload your video to your YouTube channel, then go to Video Manager.
Navigate to the video you want to add captions to, and click on the arrow next to the video name to reveal a drop-down menu. Click the Subtitles/CC button.
You should then see the language file with a bright-green button next to it; English captioning is the default choice.
Again, these captions have been automatically generated, so make sure you check them for accuracy.
To review the captions and edit them, click the language caption file and then click the Edit button in the top right of the caption column.
As with the Facebook process, check the Pause Video While Typing box, then play the video. Click on any individual caption segment to play each piece and revise the caption.
When you’re happy with the captions, click Save.
Adding captions to your videos is not just important, it’s essential. On Facebook, for example, 85% of videos are played without sound.
The best timesavers for all captions being added to videos is to have a script. With a script, you can automatically add the captions to your YouTube video and then download the .srt file to upload to Facebook. Alternatively, you can quickly and easily use your script to create a short video on Apple Clips with captions.
What do you think? Have you tried any of these options for creating captions for your social media video? Which of these options seems most helpful to you? How do you add captions to your videos? Share your thoughts and any questions in the comments below.
June 22, 2017 at 05:02AM
Periscope lets you buy and send Super Hearts that broadcasters can cash in
Periscope has a new revenue stream and a new way to attract the best live video content to its Twitter-owned app. Today Periscope launches Super Hearts — in-app purchase virtual goods that users buy for real money, send to creators as animated hearts that get them attention in the comment reel, and that broadcasters can then redeem with Twitter for a monthly cash pay-out.
After the 30% tax on in-app purchases from iOS or Android and transaction processing fees, Twitter will pay 70% of the cash value of the Super Hearts to the broadcasters and keep 30% for itself.
The feature is unfortunately a bit confusing. You’ll see the Super Heart icon while watching broadcasts. Tapping it opens the Super Heart store, but first you’ll have to buy a bunch of virtual ‘coins’ starting at $0.99 with packages ranging up to $100. Then you can buy different kinds of Super Hearts with these coins, ranging from cheaper lightly-embellished animated hearts to expensive ones that give off explosions and feature your face in the center. You can then send these hearts by tapping across any broadcasts you watch.
When users send these hearts, they’ll show up more prominently on the broadcast than free hearts that users can already send. The people who send the most Super Hearts during a broadcast are shown on a leaderboard, which other viewers can watch in envy or broadcasters can check to see who to shower with love on camera.
Every Super Heart a broadcaster receives translates into a ‘star’ count. Once broadcasters have $175 worth of stars accrued, they can apply to join Periscope’s Super Broadcaster program. If admitted, they can cash out their star balance for real money via ACH transfer at the end of each month.
via Twitter – TechCrunch https://techcrunch.com
June 21, 2017 at 11:33AM
This famous YouTuber is making the leap into esports
Shonduras, a high-profile content creator of Snapchat and YouTube fame, is tackling a brand new endeavor: running his very own esports team.
He joins other sports and media celebrities who have made the jump into esports team ownership. Read more...More about Youtube, Gaming, Snapchat, Social Media, and Esports
via Social Media http://ift.tt/1N1mMj1
June 21, 2017 at 11:19AM
'Game of Thrones' new Season 7 trailer is cool as hell, because ICYMI, winter is here
A new Game of Thrones Season 7 trailer has arrived just in time to celebrate Summer Solstice, because forget what the calendar says, winter is here. (Or it will be in a little under a month, at least.)
The White Walkers were conspicuously absent in the first Season 7 trailer, but the new footage more than makes up for it, showing the Night King and his undead army in all their frosty glory.
The chilling new trailer release is part of a massive HBO social media campaign to take over the Summer Solstice by "winterizing" the web — Game of Thrones fans can unlock exclusive Season 7 content on Twitter, Reddit and Google search, so there'll be no doubt that despite the warm weather, winter is truly here on July 16, and no one is safe. Read more...More about Social Media, Game Of Thrones, Game Of Thrones Season 7, White Walkers, and Game Of Thrones Trailer
via Social Media http://ift.tt/1N1mMj1
June 21, 2017 at 11:19AM
18 Essentials to Creating a Trust-Boosting Facebook Page
Trust has always been important from a marketing perspective.
But in my opinion, it’s never been more important than it is today.
That’s because so many consumers have an underlying cynicism about brands and companies.
And why wouldn’t they be skeptical?
Just think of all the scam artists, false advertisements and deceptive advertising techniques people so frequently encounter.
Not to sound pessimistic, but modern consumers have a good reason to be suspicious.
As a marketer, you have to put your audience at ease.
And social media is a great way to do that.
Facebook in particular is ideal for creating trust.
You can even use it to turn casual fans into die-hard brand advocates.
In fact, Facebook has been instrumental in helping me expand my following.
As of right now, I have nearly 1 million followers on my Neil Patel page, and it’s growing every day.
In this post, I’d like to cover 18 essentials mandatory for boosting the trustworthiness of your Facebook page.
These tactics have worked for me and countless other brands, and they can work for you too.
1. Verify your page
Just like on Twitter, Facebook has a feature where you can add a verification badge as long as you’re a public figure, media company or brand.
It’s a simple way to prove it’s actually you and not a fake account.
Here are the steps involved in getting your Facebook page verified:
Check out this guide from Facebook for more information on the process.
2. Use your core branding elements
In order to build a solid brand, you need to have identifiable branding elements like a formal logo, recognizable color scheme, style, etc.
Facebook gives you an excellent opportunity to reinforce your brand, which helps with trust building.
Include a profile picture and a background picture that incorporate your core branding elements.
Take TechCrunch for example:
They use their signature green and white color scheme along with their logo.
3. Beef up your About page
The About page of your website is important.
In fact, “52% of people” want to see it on your website’s homepage.
It only makes sense to create a robust Facebook About page.
Here’s a good example from Chris Guillebeau:
Notice how he succinctly fills visitors in on his key info?
4. Include contact info
According to the same study from KoMarketing I referenced above, including contact information on your website is even more important than having an About page.
They found 64% of people want to see your contact information after arriving on your homepage.
Of course, you’ll want to include this on your Facebook page as well.
Include as much info as you can.
Ideally, also include a phone number because this tends to be a significant trust factor.
Here’s what I have for my contact info:
5. Link to your website
Any time you can create a link pointing to your website, you should do it.
This is just another opportunity for referral traffic.
It can also add to the trust users can feel from your Facebook page.
6. Post personal pictures
Even if you’re a massive, big-name brand, you still want to create a genuine connection with your audience.
You want to come across as being transparent and authentic.
One thing I love about Facebook is that it enables you to combine business with pleasure.
I know it’s helped me increase my credibility by allowing me to show a bit of my own personality.
If you’ve ever scrolled through my pictures, you’ll see stuff like this:
That’s my mom and me.
That’s my nephew and me having an epic intergalactic battle.
You want to be professional, but don’t be shy to share some personal information on your Facebook profile to help you gain trust and to be more likable.
7. Include behind-the-scenes content
Another way to forge a connection with your audience is to let them see what’s bubbling beneath the surface.
Give them a glimpse of what your team culture is like by including some behind-the-scenes content.
Here’s a great example from HubSpot:
8. Feature influencers
I’m sure you know by now just how powerful leveraging key influencers can be.
Associating your brand with an influencer in your industry is almost guaranteed to elevate your trustworthiness.
The bigger the influencer, the bigger the impact.
One of the best in the business at doing this is Tim Ferriss.
Scroll through his Facebook photos, and you’ll see him with countless celebrities and influencers.
Here he is with the founders of Shopify:
And here he is with author and tidying master Marie Kondo.
I know this isn’t viable for everyone, especially if you’re a new or small brand.
But it can have a profound impact on how much your audience will trust you if you can pull this off.
9. Post media coverage
Again, this won’t be realistic for everyone.
And I know this is easier said than done.
But including any type of media coverage you’ve received can increase your trustworthiness significantly.
Here’s a quick snippet of me on Viceland as an example:
10. Add videos
We all know video marketing is blowing up.
Just look at the massive rise of mobile video over the last few years:
Why wouldn’t you want to get in on the action?
I’ve found that adding video to my Facebook page has helped me increase engagement while establishing myself as a trusted voice in the digital marketing realm.
I make it a point to include videos toward the top of my page.
By clicking on the “Videos” section of the sidebar or on “See All,” visitors can check out my full archive of videos.
If you haven’t experimented with videos yet, I strongly recommend giving them a go.
11. Take advantage of Facebook Live
But why stop there?
Facebook and several other social platforms now allow you to create live streams.
You should be interested because “Facebook Live Stream search popularity has risen over 330% since Facebook Live’s rollout.”
Engagement is off the charts, and I can’t think of a much better way to quickly boost your trustworthiness.
Just think about it.
People can watch your videos in real time and get to know you intimately, and you can instantly respond to their questions and comments.
Darren Rowse of ProBlogger takes full advantage of this new trend with great success:
You can check out his archive of videos for ideas and inspiration.
12. Inform rather than sell
The beautiful thing about inbound marketing, and content marketing in particular, is that it gives brands a way to advertise without overt selling.
Rather than blasting your demographic with mind-numbing marketing messages, content marketing allows you to educate, inform and entertain them.
This way they’re learning about your brand and getting real value in an unobtrusive way.
My Facebook policy is to inform my audience—not to sell to them.
This has been a huge contributor to my success, and I recommend you take the same approach.
13. Stick to your central theme
I’m sure you’ve heard the expression “Jack of all trades, master of none.”
This is what you want to avoid with your Facebook page.
In order to establish trust, you need to focus on your core competencies and not try to be everything to everyone.
Let’s go back to Darren Rowse.
His name is synonymous with one thing: blogging.
Not home renovation or gardening or crocheting.
It’s just blogging.
This is what has allowed him to be one of the top experts on the topic.
Be sure you’re doing the same and sticking with a central theme.
14. Follow a consistent posting schedule
According to an article from CoSchedule that analyzed research from 10 different studies, one post per day is the recommended posting frequency on Facebook.
Unlike on other platforms, like Twitter or Pinterest, where posting several times a day is acceptable and even encouraged, one post a day tends to work best on Facebook.
I do at times post more often as do many other brands, but this research tells us one important thing.
You need to get in the habit of consistently posting or at least curating fresh content.
15. Respond to comments
You know if you’re getting a lot of engagement, you’re winning on Facebook.
But to keep the momentum going and keep people interested, you need to respond as much as you possibly can.
That’s what I try to do.
I know it can be time consuming, but this is a must for building real trust with your followers.
16. Ask for input
Looking for ideas on which features to include in your new product?
Or wondering what topics to cover on your blog?
Just ask your Facebook followers for their input.
This is a great way to perform market research, crank up engagement and make your audience feel valued.
Here are a couple of specific examples from Mavrck:
You can get more ideas in this post.
17. Publish an occasional poll
Polls are another awesome way to engage your audience.
It’s a quick and easy way for them to give their opinions, feeling included.
Visit this page from Facebook to learn how to publish polls.
18. Have fun
One last thing.
Social media is meant to be fun.
It’s not meant to be overly formal or rigid.
So another key factor in trust-boosting is to have fun with it and let your personality shine through.
Letting your hair down, so to speak, can help you get the trust you’re seeking.
When you get right down to it, trust equals revenue.
Gaining trust is like knocking down the initial domino, which leads to a host of other benefits like engagement, a big following, leads, conversions and ultimately sales.
And the way I see it, Facebook is one of the best platforms pound-for-pound for creating trust.
You just need to understand which elements to leverage and put in the work to give your audience what they’re looking for.
What makes you trust a brand on Facebook?
via Quick Sprout http://ift.tt/UU7LJr
June 21, 2017 at 10:01AM