The internet can't make sense of 'mother!' and it's hilarious
A new film from writer and director Darren Aronofsky, mother!, is confusing audiences expecting a typical horror flick with a heavily symbolic biblical allegory. Read more...More about Entertainment, Movies, Social Media, Horror, and Jennifer Lawrence
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September 21, 2017 at 02:45PM
Facebook is sending Jewish New Year messages to people who aren't Jewish
As much as Facebook ostensibly wants to be your friend, it mostly just wants to be a growing, massive data cache of your life, filled with loads of information about you—some true, some false.
The latest comic evidence: some Facebook users were greeted with a "Happy New Year" message on the top of their News Feeds Wednesday and Thursday in celebration of Rosh Hashanah, the Jewish holiday celebrating the New Year.
It wasn't available to everyone, though, and some of the users saw it shared on Twitter that, nope, they weren't Jewish. Others said, at the very least, they never self-identified to Facebook that they were Jewish (which they would've done by listing it as their chosen religion on their Facebook profiles).
With all of its data, Facebook might be able to correctly identify who is Jewish and who isn't. The algorithm knows a lot about its users based on what they click on and what Pages they follow and what Groups they are in. Maybe they follow a Jewish summer camp, or have a bunch of friends who did. Maybe they have friends who started a Facebook group after they all went on a Birthright Trip to Israel. Whatever assumptions Facebook's making, they're not hitting the mark with plenty of people.
'Not a good look. Especially given how the company's perpetually in a defensive PR war over their ad targeting, and all it implies—especially as of late. For example: A recent ProPublica report found that advertisers could target ads to "Jew-haters" or "how to burn Jews."
Facebook Chief Operating Officer Sheryl Sandberg responded to that report in a lengthy post Wednesday: "The fact that hateful terms were even offered as options was totally inappropriate and a fail on our part," she wrote.
Facebook's shareable cards (like the aforementioned Rosh Hashanah one) are part of the company's broader efforts to create a warmer, fuzzier experience for its 2 billion users, plenty of whom use the social network to share fake news and hurl hate speech at one another.
Gary Briggs, Facebook's chief marketing officer, told Mashable last year that they've been working "for some time" at coming up with "experiences for [users] to share." The big idea here, according to Facebook's content strategy lead Alicia Dougherty-Wold, is "a good statement of investment for caring for people and wanting to express that to our community." She said this last year. The kicker? Per Doughtery-Wold:
Welp! Guess we'll be waiting a little longer.
Because, uh, people aren't exactly feeling that quality:
Facebook didn't immediately respond to a request for comment.
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September 21, 2017 at 10:07AM
How to Use Facebook Audience Optimization for Better Organic Exposure
Looking for a solution that doesn’t involve ads?
In this article, you’ll discover how to improve your organic visibility via Facebook’s Audience Optimization feature.
Why Use Organic Post Targeting?
Facebook gives businesses access to a large global audience, but the platform is becoming increasingly saturated with branded content. This makes it difficult for businesses to get visibility in the news feed and deliver engaging content that’s tailored to a core audience.
With audience optimization, Facebook’s organic post targeting tool, you can target your posts to specific segments of your page’s audience based on their interests. This creates an opportunity to personalize your Facebook content and optimize its potential for engagement, both in terms of subject matter and how it’s written.
Here’s how to use organic post targeting to help reach specific segments of your page’s audience.
#1: Enable Audience Optimization for Posts
To find out if the organic post targeting feature is activated for your Facebook page, start to compose a new post. Below the “Write Something” field, look for the targeting icon shown below:
If you don’t see the targeting icon, you need to activate this feature for your Facebook page. Click the Settings tab at the top of your page to access your page settings.
On the General tab, click Edit to the right of the Audience Optimization for Posts option.
Next, select the check box to allow you to select a preferred audience and restrict visibility for your posts. Then click Save Changes. The targeting icon will appear whenever you compose a new Facebook post.
#2: Apply Audience Optimization to New or Published Posts
Once you’ve activated Facebook’s organic targeting feature, you’re ready to start using it when you publish new posts to your page or with posts you’ve already published.
When you compose a post, click the target icon below it. In the pop-up window that appears, you’ll see two tabs: Preferred Audience and Audience Restrictions. These tabs allow you to define a target audience segment based on their interests, age, gender, location, and more.
Define Your Preferred Audience
On the Preferred Audience tab, choose the audience you’d like to reach with your post. Facebook lets you define this audience by adding up to 16 interest tags. People who have these interests will be more likely to see your content.
Once you type in your first interest tag, Facebook will automatically recommend others. Whether you accept these suggestions is up to you, but it’s important to make informed choices based on your target demographic.
Restrict the Visibility of Your Post
The Audience Restrictions tab works in tandem with the Preferred Audience tab. It lets you limit the visibility of your post to only specific demographics. People who fall outside of these demographics won’t be able to see your post anywhere on Facebook.
You can restrict your post’s target audience based on age, gender, location, and language. For example, you can specify that you want your Facebook post to be visible only to women between the ages of 20 and 30 who live in the state of Illinois.
When you’re finished defining your audience targeting criteria, click Save. Now finish composing your Facebook post as normal and click Publish.
#3: Analyze Insights and Engagement
Now that you’ve started targeting your posts to segments of your page’s audience, it’s time to see if your efforts are paying off.
To evaluate your success, head to the Insights tab on your Facebook page and click Posts in the left navigation bar.
Here, you’ll get insights into how much reach and engagement each post has received. This data includes the number of people who have interacted with the post. You can also see whether people have commented on, shared, liked, or simply clicked through the content.
These insights are invaluable because they reveal the types of content that are resonating well with your target audience. If you’re not satisfied with your results, you can always go back and tweak your audience.
An estimated 65 million businesses operate a Facebook page, each of which posts an average of 1.48 times each day. This equates to more than 74 million branded posts daily, which in turn equates to an organic reach of just 2%.
While the sheer volume of business posts has disoriented users and frustrated marketers, you do have an opportunity to improve your outreach efforts. With audience optimization, you can target your Facebook posts to the segments of your page’s audience that are most likely to be interested in it.
What do you think? Do you use organic post targeting to help reach relevant audience segments? Has it worked for you? What tips can you offer? Please share your thoughts in the comments below.
September 21, 2017 at 05:04AM
Twitter replaces board member who left for Microsoft with ex-Google CFO
Crossing the social media divides isn’t common in Silicon Valley, so it’s notable that Twitter and Microsoft have played a spot of musical chairs with their boards.
Twitter board member Hugh Johnston — day job: Pepsi vice chairman and CFO — has left Twitter’s board to join Microsoft’s board as of today. Johnston’s replacement at the microblogging company is Patrick Pichette, a former CFO of Google.
No sooner was Johnston’s new role announced by Microsoft, so Twitter was trumpeting its own new addition, Canada-born Pichette, who served as Google CFO between 2008 and 2015.
Twitter already has another former Googler on its board in the form of Omid Kordestani, its executive chairman, who joined in 2015.
The trigger of these changes appears to be the decision of Microsoft board member G. Mason Morfit, president and chief investment officer of ValueAct Capital, to not seek re-election.
Microsoft’s board includes company founder Bill Gates, Greylock’s Reid Hoffman, Teri L. List-Stoll from Gap, and Bank Of America’s Charles H. Nosk among others. The Twitter board, meanwhile, includes Peter Chernin, Martha Lane Fox, CEO Jack Dorsey and others.Featured Image: Bryce Durbin/TechCrunch
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September 20, 2017 at 06:49PM
Fox will premiere its new show ‘Ghosted’ on Twitter before it airs on TV
Fox is partnering with Twitter to promote its fall TV shows by airing select episodes and other related content on Twitter’s social network. This includes the new comedy series “Ghosted,” which will air nightly on Twitter for several days in September, before its television debut on October 1st.
While TV networks have traditionally turned to social media to promote their series, both new and returning, they usually only publish clips or “sneak previews,” not full-length episodes. But in Fox’s case, it will air the first episode of “Ghosted” nightly at 9 PM ET (6 PM PT) starting tomorrow, Thursday, September 21 and continuing through Sunday, September 24.
This is the first time a TV show has aired exclusively on Twitter ahead of its broadcast premiere, the companies noted.
In addition to airing the episode itself, the shows stars, Craig Robinson and Adam Scott, will introduce the episode, and the show’s cast will host a Twitter Q&A when the episode ends each night.
Fox’s decision to promote the show on Twitter like this has a lot to do with how crowded the TV landscape has become these days, as streaming services like Netflix, Amazon, and Hulu are now investing in their own original content. That makes its more difficult for a broadcaster to gain attention for a new series than in the past.
Fox’s CMO Shannon Ryan even alluded to this problem in a statement shared alongside the news of the Twitter partnership.
“With so much competition out there, it’s more important than ever to create innovative ways to promote our shows and connect directly to our viewers,” Ryan said.
“Ghosted” isn’t the only show Fox is bringing to Twitter. The network also ran a “catch-up” marathon of returning series “The Mick” featuring show star Kaitlin Olson’s top five episodes on Tuesday night. Olson introduced the episodes and the stream included live tweet participation from the show’s cast and producers.
While the streams for “The Mick” and “Ghosted” are more limited-time promotions, another live stream from Fox will run throughout the fall TV season.
The network will run a weekly live pre-show ahead of airing “Empire” on TV, where cast members, guest stars, journalists and influencers will get together to discuss the series. This will stream throughout the season at 7:30 PM ET (4:30 PM PT) on Wednesdays, ahead of “Empire” at 8 PM ET.
In this case, Fox is using Twitter to help drive viewers to the show’s new timeslot, as well as tapping into the existing interest among fans to discuss the show on social media.
Fox notes that “Empire” is the number one “most social” broadcast primetime show on Twitter and Facebook combined, citing data from Nielsen. It’s also the number one “most socially engaging primetime broadcast drama,” according to data from ListenFirst Media. And Fox has the largest social footprint among broadcast networks, with its 225 million followers.
“Fox programs and talent regularly engage fans and drive conversation on our platform,” said Todd Swidler, Global Head, Live Video Business at Twitter, in a statement. “We’re excited to partner with FOX to bring TV viewing and conversation even closer together. The discussion of TV shows has always taken place on Twitter and it is a natural evolution to add TV premieres and live pre-shows to our video experience.”
The streams for each TV show will be available on Twitter on the web and on mobile, and will be hosted on the program’s Twitter handle.
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September 20, 2017 at 01:07PM
PSA: Anyone can record and save your snaps forever on iOS 11
PSA: Anyone can record and save your snaps forever on iOS 11Bad news.
Image: Lili Sams/Mashable
By Damon Beres2017-09-20 17:09:41 UTC
Creepers will have a field day with iOS 11, the just-launched update for iPhone and iPad that includes a brand new "screen recording" feature.
Yeah, that means exactly what you think it does. Pop that recorder open, and you can easily save a video of any "disappearing" Snapchat or Instagram Story. (Not that you'd be so devious, of course.) It's a reminder that, online, everything's written in Sharpie, even if a service markets itself otherwise.
How it works
The screen recording feature comes packaged with the free iOS 11 update, though you need to tweak something in your Settings if you want it to appear in your Control Center.
Open your Settings app, tap Control Center > Customize Controls. Add the "Screen Recording" feature, and you'll be able to record whatever's happening on your screen with a simple swipe-up from the bottom of the screen and a tap of the circular record button.
Look! I even used the feature to show you how it's done:
Thus, you can even flip this feature on before you look at a spicy snap to forever preserve someone's butt or cat or gravity bong suckage. It doesn't work if you try to access your Control Center in the middle of viewing a snap, but you can always replay it if you miss something juicy and want to be the worst person imaginable.
Right now, the person who sent the snap won't even be notified that you're recording. (If you take a screenshot, they usually get a little message.) Reached for comment, a spokesperson for Snapchat said the app may notify users if it's able to detect screen recording, but our tests show that it, uh, isn't able to do that on iOS 11. At least not yet.
MacRumors, however, is reporting quite the opposite. Here's what the blog said:
Oddly enough, we tried the same exact test multiple times, with different mixes of people, and found the sender was not alerted if the screen was recording. Your mileage may vary.
Of course, screen recording apps have existed on Android for a long time. But iOS 11 represents a major shift: For the first time, such a feature is being made available to iPhone and iPad users, and it comes straight from Apple, no additional app downloads required. While you probably should have assumed everything you sent to your friends in the past could've been saved forever, you should definitely think so now.
To Snapchat's credit, it's always said as much in its support page:
So there you go. Watch your ass—and beware the others you invite to do the same.
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September 20, 2017 at 12:26PM
How to Kick Your Email List Building out of a Plateau
Every business owner eventually experiences growth stagnation.
It can happen with sales. And it can happen with your email list.
I’ve been there.
You feel stumped.
Your email list isn’t growing.
What can you possibly do to kick yourself out of this rut?
Well, the exciting news is, you’ve got several options.
Some of them are a fresh take on conventional list-building strategies. Others require you to think outside the box.
In this article, I’ll lay out the most effective techniques for you. You’ll walk away with a step-by-step plan to ramp up your email list.
Before we get into these strategies, I’ve got some crucial advice.
It is imperative that you block and tackle.
What does that mean?
When you’re trying to overcome a period of stagnation in business, it’s important that you put all your energy towards getting out of that rut.
Block a 30-60 day window on your schedule, and tackle only list building during that period.
Building an email list is fundamental to the success of your business.
The relationship you’ll nurture with your subscribers will determine the revenue-generating power of your business.
In fact, the average email marketer sees a 94% return on investment.
The strategies you’ll learn in this article will allow you to put your list building on autopilot. It means the time you take to focus on this one thing will be time well spent.
Let’s jump in.
1. Discover your lead magnet opportunities
It doesn’t matter what list-building strategy you’re using. It doesn’t matter which audience you’re targeting.
All list-building roads lead to your lead magnet.
Nobody will give you their email address without receiving an attractive offer in return.
With that said, the first step is to pick out incentives your target audience would want.
Put these steps into action to determine what that is.
Step #1: What does your audience want?
Think about the ultimate result. If you double-down on their biggest pain point, this won’t be difficult to come up with.
Step #2: What is your overarching solution to helping them get what they want?
Think about the big picture.
For example, if you’re a business coach, your ultimate goal may be to get your clients to bring in more sales and greater profits.
Step #3: What are the small steps required to deliver that ultimate solution?
In keeping with the example above, the small steps can be:
Your best free content lies in these small steps.
It will help you create an offer your audience wants. It will also ensure you give away something that will give them an immediate win.
This is super important for lead magnets.
You want subscribers to consume the content, implement it, and achieve a positive result.
Now that you have an idea of what your audience will benefit from, it’s time to create something concrete.
2. Create your free incentives to attract your ideal audience
I’ll cut to the chase.
Four strategies work exceptionally well.
Strategy #1: Pick out your top performing posts and create content upgrades.
Content upgrades are quickly becoming the gold standard for list building.
Brian Dean boosted his conversions by 785% using content upgrades.
Here is how to do that:
Let’s say you write a post “How to Write Blog Posts That Rank on Google’s First Page.”
You can create an “SEO checklist” as a content upgrade and place it within your blog post.
Here’s an example:
The chances of someone signing up to receive this upgrade? Sky high.
It adds to the value of your post as it gives readers a valuable resource to implement what you just discussed.
Strategy #2: Create a brand-specific lead magnet
This is an incentive that stands on its own.
It’s not tied to any piece of content, and it should have a mass appeal.
I don’t mean that it must be geared towards everyone on the Internet. But people in your target market should be attracted by your brand-specific free offer.
Here are some examples:
Strategy #3: Create a lead magnet that prepares your customer for a purchase
Most people talk about the first two strategies. But many leave out the most important one.
You must have a lead magnet that is connected to your premium offers.
This applies to a physical product, a service, or an informational product.
This type of a lead magnet is often (not always) smaller and quick to consume. This way, you give subscribers an appetite for your paid product.
For physical products and software, it’s easy to come up with an incentive. You can give away a coupon code, a free trial, etc.
Like Curology does:
Here’s a good rule of thumb for info-products and services:
Let’s look at an example from Jeff Walker.
He offers a premium program that helps entrepreneurs launch a product.
It’s called Product Launch Formula.
His free incentive is a “Launch workshop,” which is directly tied to his paid product.
And that’s what I mean by preparing your customer for a purchase.
This is a smart way to build a warm list of potential buyers.
Strategy #4: Create a promotional lead magnet
The last technique is to run a promotion.
This is where you use a giveaway to accelerate your list building.
When you implement this well, it works wonders. But I’ll admit: it isn’t my favorite strategy.
For one, it isn’t evergreen.
This isn’t something you can set and forget.
You run your promotion for a particular period. During that time, you have to market your giveaway aggressively and manage it closely.
After your promotion has run its course, that’s it. It has no use to you anymore.
Here’s my advice:
Which of these four strategies should you focus on?
All of them.
The days of one lead magnet are gone.
Of course, you don’t have to create all of them at once. That takes time.
But aim to have each of these types of incentives in your arsenal.
3. Design your website to convert
You’ve come up with your lead magnet ideas, and you’ve created them.
It’s time to ensure your website visitors have every opportunity to grab these free resources.
This is not about designing your site from scratch or spending big bucks on web design.
You simply want to ensure that your web traffic is directed to your incentives.
A few tweaks will do the trick.
Here are my recommendations.
1. Place your brand-specific lead magnet above the fold of your website
Above the fold is the upper half of a website page.
It’s that section that a web visitor sees without having to scroll down.
The premise is simple.
You have a few seconds to grab your visitors’ attention. If your primary goal is to collect leads, the first thing users should see is an opportunity to sign up to your email list.
Here’s an example from Blogging Wizard:
Here’s another example:
2. Create high-converting landing pages for your lead magnets
Every standalone lead magnet needs a landing page. (This rule doesn’t apply to content upgrades.)
If you decide to run list-building ads, you’ll need this asset. If you want to direct your social media traffic to your lead magnet, it will also come in handy.
Let’s talk about the anatomy of a solid landing page. It needs to have:
I know. Most landing pages don’t include all these elements.
That’s why they don’t work.
I recommend including everything listed above, but if you have to choose, the first seven will do the job.
3. Every time you run a promotion, feature it above the fold
When you decide to run list-building promos, you need to capitalize on that prime real estate.
As I referenced earlier, giveaways require lots of marketing. The more exposure you can get, the more successful you will be.
Just replace whatever is above your fold at the moment with something related to your promotion.
Like in this example:
4. Include opt-in forms in three to seven different places on your site
Apart from landing pages and feature boxes above the fold, you need to have opt-in forms elsewhere on your site.
Why three to seven?
Well, two is not enough to get the job done.
In marketing, there’s this rule that says prospects need to hear your message seven times before it sticks.
Only then will they take action.
I’ve analyzed several of the top sites in various niches. They all have many opt-in forms in that range.
I don’t know what your results will be. You can test it.
In any event, one thing is for sure: the more opportunities you have for web visitors to opt in to your email list, the faster it will grow.
And that’s what you want.
Here are some ideas where you can place these additional opt-ins:
4. Keep creating high-value content on a consistent basis
At this point, you’ll start seeing an improvement.
Why am I so sure?
If you create lead magnets your audience wants and optimize your site for conversions, you’re achieving two things.
First, you have a foundation to scale your list building efforts.
Second, you are capitalizing on the traffic you’re already receiving.
That combination alone will make a difference. But let’s see how you can ramp it up.
Content is crucial at this stage.
There are three types of content I recommend.
1. High-value blog posts with content upgrades
In the second step, we talked about the importance of blog posts with content upgrades.
However, you were working with existing content.
You have to keep publishing valuable posts on a weekly basis. If you can create a content upgrade for each article, definitely do that.
What’s the ideal publishing frequency?
That depends on your niche and your audience.
I’ll tell you one thing.
You don’t need to post daily. Consistency is what matters.
One post a week is enough to see results with your list building.
You may have noticed webinars are in vogue these days.
And with good reason.
It’s a fresh way to deliver value to your audience.
It’s especially powerful for list building because it’s gated content. People have to sign up to your email list to attend.
Here’s the thing though.
Webinars are a strategy into itself. It takes preparation, the right tools, and robust marketing to make it a success.
But it’s worth it.
Webinars typically run about 60 minutes. It means you’ll need lots of content to work with.
The great news?
This content is typically evergreen and can be repurposed into blog posts or social media posts.
3. Social media content
There’s no better source of free traffic than your social media profiles.
I recommend focusing on one main platform where your audience hangs out.
Post consistently. Build an engaged community. And direct that social traffic to your main site.
There’s no dancing around this fact: email list building is central to the success of an online business.
Make it a priority.
Periods of slow growth are commonplace and shouldn’t be a problem. What matters is what you do to get yourself out of the lull.
When it comes to increasing the number of your subscribers, you aren’t short on options.
Follow the strategies I’ve laid out in this article.
If you implement them, you’ll start seeing an increase in your email list sign-ups almost immediately.
Which list-building strategies have worked the best for you?
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September 20, 2017 at 10:00AM
3 Digital Marketing Techniques to Get Brand Exposure
Every brand develops in its own unique way. However, successful businesses share common marketing elements. If our blog has taught you anything, you know social media advertising is a must-do for small and large companies alike. But the buck doesn’t stop there. Strategizing social and growing your professional network requires more than just content promotion.
Dan Gingiss has helped market several businesses throughout his career, including Humana and McDonald’s. With each new project, he looks to improve brand communication using both traditional and cutting edge tactics. Gingiss discusses past and present brand-growing strategies on the Renegade Thinkers Unite podcast. If you’d like to listen to the episode, you can do so here:
These three digital techniques Gingiss describes can bring your brand greater exposure:
1. Start a Podcast
Podcasts are great ways to meet new people and potentially get exposure on their platforms. You’ll not only get a new medium for sharing your business, but you’ll also have the chance to provide target audiences with valuable information. Find a topic that’s relevant to your brand, and craft a fun, educational show around it.
Podcasts are mutually beneficial. If you have any connections who are in your niche, odds are some of them would be happy to appear as guests on your show. This is a tremendous way to create relationships and find new avenues to get found.
Gingiss boosted his podcast marketing success with help from guests. After connecting with Social Media Today to conduct interviews for the show, he managed to use their channels to push out the podcast. He says, “I was using Social Media Today’s platform, which turned out to be a great boon because I got on the front page of their site every time we had a new episode and they tweeted it out a whole bunch of times and that really helped us grow an audience.” Once you grow an audience, the last thing you’ll need to do is tie the podcast back to your brand. If you can manage to keep your podcast audience consistent with your brand audience, you’ll develop a whole new batch of prospects.
2. Involve Employees on Social Media
Employees should be brand ambassadors. Word can get out quickly when they share positive things about their companies on social media. Encourage coworkers to promote some aspect your business—what makes it a great company, why they enjoy working there, why people should take an interest in the brand, etc. As Gingiss notes, employees should be glad to speak about their company. “Your employees are often your biggest advocates,” he says. “That’s why they work there. There’s something about the brand that they really like and it isn’t just the paycheck.”
Sadly, perplexing social media policies may discourage workers from spreading brand love. Gingiss explains, “A lot of times, companies inadvertently scare employees into not wanting to say anything ever about their company on social media because they get handed this social media policy that’s usually written by lawyers.” As a result, those employees often decide to play it safe and not post anything about the company at all. If your employees have something great to say, inspire them to say it. Gingiss continues, “It’s important to empower employees and to let them know what it is they can do, what the guardrails are.” If your company has a social media policy, take the time to explain it to your employees. Their publicity can get your brand image in front of more people.
3. Connect with Customers on Social
Social media is a vast frontier, which you can use to engage with your audience and get users to share your content. Keep the conversation going, and don’t be afraid to test out new techniques. Gingiss believes marketers should maintain a forward-looking social media philosophy. “Social is a great place to demonstrate future thinking,” he says. “One of the ways that I think companies can do that is to work with the platforms themselves. And if you’re a big company, you generally can get into some of the beta tests and that sort of thing. But even if you’re not, when new functionality comes out, try it.” You’ll never know how successful you can be with social media until you tap into it.
It’s also wise to stay on top of customer queries and concerns. Allow clients and prospects to ask questions on social, and answer them as quickly and thoroughly as possible. When Gingiss worked at Humana, his team managed to get the average employee response time from 25 hours down to 20 minutes. This plan resulted in a better customer service rapport, as the Humana team managed to deliver fast, detailed answers. Gingiss explains, “A lot of times people would tweet [at Humana]. You almost could tell from the text that they didn’t expect us to respond. And so I do think that was successful in changing perceptions in that way.”
Happy customers will be happy to share their experiences. When you provide excellent service and feedback, your brand message has a better chance to get around to more people.
The post 3 Digital Marketing Techniques to Get Brand Exposure appeared first on Social Media Explorer.
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September 20, 2017 at 09:04AM
3 Tools That Increase Your Instagram Bio Links
Do you wish you could share multiple links via Instagram?
In this article, you’ll discover three tools that let you serve links to people who click on your Instagram bio.
#1: Promote 5 Links for a Single Instagram Account
Linktree is an easy-to-implement solution to get more out of your Instagram bio link. With this tool, you can generate a custom link to include in your Instagram profile, as shown below:
When users click your custom link, they see a page with multiple links you want to share, such as links to your email signup, products, a blog post, and so on. You can share up to five links with Linktree.
One distinguishing feature is that your Linktree profile link is branded with your Instagram handle, even if you use the free version. The free version also includes unlimited links, reporting on the total number of clicks for each link, and three Linktree themes.
The Linktree paid version costs $6 per month and includes a daily breakdown of your link traffic, team access, custom buttons and styles, a custom title, the ability to schedule links, and a way to add your Facebook pixel and retarget Linktree visitors.
To add Linktree to your Instagram profile, visit Linktr.ee and click the Sign Up Free button in the upper right.
Log into the Instagram account you want to connect and give Linktree access to your account.
Next, select your plan and confirm your details to complete the signup process.
On your Linktree dashboard, click the green button to begin creating the list of links you want to share via your Instagram bio link.
When the My Links area opens, enter the link title on the first line. This title is the text users will see in your list such as a blog post title or “Join Our Email List.”
On the second line, add the destination URL. Use the toggle on the right to set your new link to visible or hidden. If you want to include additional links, click Add New Button/Link and repeat these steps.
You can rearrange the order of the links and view the number of link clicks all from your Linktree dashboard. On the far right of the screen, you’ll see a live preview that shows how your links will look on Instagram after a visitor clicks the Linktree link in your bio.
Now that you have a Linktree profile link, you need to add it to your Instagram bio. You find this link in the top-right corner of your Linktree dashboard. Copy and paste your Linktree URL into your Instagram bio and you’re all set.
#2: Manage Multiple Links for Client Instagram Accounts
For a single-user account, Lnk.Bio is similar to Linktree. With the free version of Lnk.Bio, you get unlimited links but not a branded URL as you do with Linktree. Instead, Lnk.Bio gives you a random unique URL.
To receive a custom URL with Lnk.Bio, you need to choose the Pro-Monthly ($0.99/month) or the Pro-Lifetime ($9.99/lifetime) plan. These two plans also provide link tracking, statistics, and email support.
Although Linktree and Lnk.Bio operate similarly for single accounts, the Lnk.Bio option for agencies stands out as a great solution for managing multiple client Instagram accounts. The pricing begins at $1.99/month for three accounts. Each client receives a branded URL and you can manage clients’ links without needing their Instagram passwords.
To give Lnk.Bio a try, start by adding a single free account to your Instagram profile. On the Lnk.Bio home page, click Start Now in the lower left.
Next, log in with either your Instagram account or email. For this example, click the Login Via Instagram button, enter your Instagram username and password, and click Authorize.
After you log in, scroll to Step 2 to create your links. The process is similar for both Linktree and Lnk.Bio, but for Lnk.Bio, the URL comes before the title. In the Add a New Link box on the right, enter the destination URL in the first line and your title in the second line. Then click Add Link Now.
Add as many links as you’d like. When you’re finished, click Get Your URL.
Now copy and paste your unique URL in your Instagram bio. As you can see below, the free version of Lnk.Bio doesn’t provide a customized or branded URL.
#3: Display Multiple Links With Relevant Images
Like Linktree and Lnk.Bio, Link in Profile points the website link in your Instagram profile to a page of links. However, Link in Profile also will show the image from your Instagram post with each link.
The process for customizing your page of links is incredibly easy. Each time you share an image or video on Instagram, Link in Profile lets you easily add it to your list of links.
Link in Profile doesn’t offer a free version but does offer a 30-day free trial for all plans. After your free trial, personal plans are $9.99/month and include a dedicated landing page that’s branded with your Instagram handle and picture.
To start the free trial and see how Link in Profile works, click Start Free Trial on the home page. Log into Instagram and authorize Link in Profile to access your media and profile information. Then provide the email address you want to use for Link in Profile communications.
After you complete the signup process, you arrive at your Link in Profile dashboard, where you can see your unique URL, view your stats, and edit your post links. To start creating your page of linked images or videos, click the Links tab, as shown here:
On the Links tab, you’ll see all of your Instagram posts so you can quickly set up the ones you want to display on your page of links. Next to any image, click the Tap to Add a Link button. You then see a place to add a link, title, and description. Click Save when you’re done.
In this example, the link takes users to the sign-up page for a five-day challenge.
After saving the link, you can choose whether you want the link to be visible, hidden, or pinned on your page of links.
When you’re done, scroll through the Instagram posts that Link in Profile has imported and set up custom links, titles, and descriptions for any other posts. (Remember, the Link in Profile description is different from the one under the actual Instagram post.)
After you finish adding links to your posts, scroll back to the top of the dashboard. Copy your unique URL and paste it into your Instagram bio.
Voilà! The website link in your bio now sends anyone who clicks it to a page of links that takes them anywhere you want them to go. With your profile picture and username at the top, the page reflects your branding, too.
If you use Instagram for your social media marketing, the solo link in your bio is extremely powerful. These three tools let you use this link to give followers multiple opportunities to join your email list or otherwise enter your sales funnel, helping you turn followers into subscribers and loyal fans.
What do you think? Which of these tools might work best for your marketing on Instagram? What links would you display via your Instagram profile? Please share your thoughts in the comments.
September 20, 2017 at 05:04AM
Twitter claims tech wins in quashing terror tweets
In its latest Transparency report, which covers requests it’s received from governments pertaining to content on its platform, Twitter has reported a big decline in the proportion of pro-terrorism accounts being reported over the past six months, saying this is down 80 per cent since its last report, as well as reporting a drop in the number of accounts it removed for terrorism-related content during this period.
Twitter claims pro-terrorism account reports have shrunk by a fifth in the past six months.
It also reports that the vast majority (95 per cent) of account suspensions pertaining to the promotion of terrorism resulted from use of its in-house tech tools, up from 74 per cent on the prior six-month report period — with government requests accounting for less than one per cent of pro-terror account suspensions.
Along with other social media platform giants, Twitter is facing increased political pressure to promptly eject terrorist content and hate speech from its platform — especially in Europe where new laws have been proposed in some countries that could see governments introducing a regime of financial penalties attached to failures of performance for social media content takedown as a stick to encourage faster removals of illegal content.
~300,000 accounts nixed for terrorism in six months
Between January and June 2017, the six-month period covered by this, Twitter’s 11th Transparency Report, the tech firm said it removed a total of 299,649 pro-terrorism accounts — surfaced by both reports from governments and its own in-house tech (though the lion’s share of identifications were generated by its tech tools).
It says this represents a 20 per cent drop in terrorism-promoting Twitter accounts since the last reporting period, of July 1, 2016 through December 31, 2016.
Which — coupled with the 80 per cent drop in government agencies reporting pro-terror Twitter accounts — suggests the company is at least managing to squeeze terrorist activity on its platform, given it seems unlikely there’s been such a large reduction in globally active terrorists online over the same period. (Even as there are still hundreds of thousands of pro-terrorism Twitter accounts being created every half a year.)
The company further emphasizes it killed a majority of the pro-terrorism accounts set up on its platform before they could post anything: “Notably, 75% of these accounts were suspended before posting their first Tweet,” it writes.
Which seems a big win. And a figure to watch to see if Twitter is able to further increase the proportion of non-tweeter terrorism account suspensions in its next Transparency Report.
A spokeswoman for Twitter confirmed to us that this is the first time it’s published data on “that particular metric” when we asked whether there has been a rise in Twitter being able to cut-off terrorist accounts before they’ve sent a single tweet.
“In the last six months we have seen our internal, spam-fighting tools play an increasingly valuable role in helping us get terrorist content off of Twitter,” she added. “Our anti-spam tools are getting faster, more efficient, and smarter in how we take down accounts that violate our TOS.”
The figure for total suspensions of pro-terrorism Twitter accounts is now approaching 1M over two years. (To be exact, the company reports 935,897 pro-terrorism account suspensions between August 1, 2015 through June 30, 2017.)
Asked for more details about the changes it’s made to its anti-terrorism tools — to apparently deliver better results — the spokeswoman told us: “We are reluctant to share details of how these tools work as we do not want to provide information that could be used to try to avoid detection.”
“We can say that these tools enable us to take signals from accounts found to be in violation of our TOS and to work to continuously strengthen and refine the combinations of signals that can accurately surface accounts that may be similar,” she added.
Another Twitter spokesperson also pointed to a few pieces of academic research which suggest the Islamic State terror group has shifted its social media strategy from relying on Twitter’s platform to distribute violent propaganda to utilizing the messaging platform Telegram (which lets users broadcast missives to large groups).
The spokesman also made a point of flagging how the latter has been called out for a lack of co-operation by security agencies. So the company is clearly hoping to shift the big red finger of terrorism propaganda blame onto the rival Telegram messaging platform.
Abusive behavior triggered 98% of gov’t TOS reports
In this 11th edition of its Transparency Report Twitter has also expanded the categories it breaks out in the government TOS reports section (which it added in its 10th report) to now show a break down of four categories of these types of reports — namely: Abusive Behavior, Copyright, Promotion of Terrorism, and Trademark reports.
This shows that the vast majority of reports Twitter is receiving from governments relate to abusive behavior on Twitter — which it says accounted for 98 per cent of global government TOS reports it received — with pro-terrorism content a very, very distant second (accounting for around 2 per cent of the reports).
This is interesting as it underlines the huge difference in how Twitter is approaching terrorism-related content vs abusive behavior — with the vast majority (92 per cent) of accounts reported for terrorism going on to be removed by Twitter from its platform vs just 13 per cent (as Twitter reports it) of those reported for abusive behavior actually being suspended.
In the report Twitter says the fact that the vast majority of abuse-related reports resulted in no content being removed is down to “a variety of reasons” --
You could argue that terrorism is a rather easier category of content to identify than ‘abusive behavior’, with the latter representing something of a subjective spectrum when you’re talking in terms of a package of content delivered in tweet form (and of course depending on how high you dial up your ‘free speech’ setting); and likely a much more subjective spectrum vs pro-terrorism content specifically.
Though there’s no doubt Twitter is still the target of fierce criticism, including by many users, for how its platform continues to enable, for example, misogynist troll armies to pile in and harass women en masse. And such co-ordinated harassment clearly undermines the free speech rights of those being targeted. (Though Twitter has claimed to be stepping up its anti-abuse measures and tools.)
The company also continues to be criticized for racist speech on its platform. Even though its TOC expressively forbid “hateful conduct” including “on the basis of race, ethnicity, national origin, sexual orientation, gender, gender identity, religious affiliation, age, disability, or disease”.
Just this August the company was called out — in this instance by a UK parliamentary committee — for failing to act on abusive tweets, including failing to taken down graphic images of suspected rape and abuse which, its critics argue, clearly violate its own community standards — which forbid inciting or engaging in “targeted abuse or harassment of others”.
in that instance the Guardian reported that the committee chair wrote to Twitter asking it to explain its methodology and timescales for removing graphic pictures and sexually explicit messages, and also asking it to provide details of the average time taken to investigate reports and take down tweets, as well as what action is being taken to speed up removals.
The MP also sought information on how many staff Twitter employs actively looking for abusive content, and for more detail on its policy on the removal of tweets and suspension of accounts.
Which are exactly the sorts of questions Twitter’s Transparency Report does not answer. Although it is at least now breaking out abusive behavior as a government TOS reports category and revealing it to be the overwhelmingly number one issue being reported by government agencies.
We can’t compare this with prior Transparency Reports as Twitter was not previously breaking government reports into specific categories. But its inclusion and prominence now does suggest politicians are feeling under pressure to take action to try to curb abuse taking place on Twitter.
Of the government-reported abusive content that Twitter did remove, the company reports the largest proportion was related to harassment and “hateful conduct” — stating that: “The majority was removed for “violating rules under these areas: harassment (37%), hateful conduct (35%), and impersonation (13%)”.
“The remainder of the violating content fell within other areas of our prohibitions against abusive behavior as set forth in the Twitter Rules,” it adds.
Asked if it could disclose the geographical locations where it receives the most government reports relating to abusive behavior on its platform, the Twitter spokeswoman told us it cannot provide “that level of granularity this time”.
Nor, she told us, is it able to disclose the geographies where it did take action on the minority of government reports on abusive behavior and remove accounts.
The company does not reveal how many reports of abusive behavior it receives generally, from all users, i.e. rather than just government-related reports — per this report. But now that it’s breaking out government agency reports of abusive behavior it should at least be possible to see how political pressure on Twitter over this issue rises (or falls) going forward.
Elsewhere in the Transparency Report, Twitter notes it has expanded its U.S. country report, adding a breakdown of California state information requests at the county level — and says it has plans to introduce this section to other states in future to help users “get a better idea of how frequently their local authorities seek user account information”.
Over the report period, it also says it received 6 per cent more global government requests for account information which affected 3% fewer accounts than in the previous period. It further notes requests originated from four new countries: Nepal, Paraguay, Panama, and Uruguay.
“In addition, we received approximately 10% more global legal requests to remove content impacting roughly 12% more accounts compared to the previous reporting period. These included requests from nine new countries: Bahrain, China, Croatia, Finland, Nepal, Paraguay, Poland, Qatar, Ukraine, and Uruguay,” it adds.
via Twitter – TechCrunch https://techcrunch.com
September 19, 2017 at 12:46PM