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Ask Yoast: True location in URL? https://ift.tt/2IKu9yx If you own a business in a small town near a big city, you’re probably a bit jealous of your competitors in this big city. The search volume for that city will most likely be significantly larger, and with that, the amount of potential customers as well. So, is there any way you can still benefit from this proximity of potential customers? Perhaps if you also appear to be located in this city? You could, for example, easily use the name of a city in your URL, even if your business is actually located in the neighboring town. But how does this affect your SEO? And are there perhaps other reasons to avoid doing this? Let’s discuss in today’s Ask Yoast! Vincent Ramos emailed us his dilemma:
Watch the video or read the transcript further down the page for my answer! Adding a different location to your URL than your actual location“Does it hurt your SEO? No, but it might hurt your visitors when they come and visit your site because they expect you to be in city A and you’re not. So, I’d always tend to go to the side of honesty: just say that you’re in the city that you’re actually in. Get the Local Premium bundle and fully optimize your local site! » Info
You’ll find that actually being close to the center of the city that you want to be found in is very important in terms of local SEO. It’s very annoying, but that’s how most of the local rankings work. So, don’t lie, put your real location in your website URL if you can. See how that reflects on people and just say on your page, “We’re very close to ‘whatever the name of the city is’…”, because that’s the honest truth that usually lasts longer than any tricks around that. Good luck.” Ask YoastIn the series Ask Yoast, we answer SEO questions from our readers. Have an SEO-related question? Maybe we can help you out! Send an email to ask@yoast.com. Note: please check our blog and knowledge base first, the answer to your question may already be out there! For urgent questions, for example about the Yoast SEO plugin not working properly, we’d like to refer you to our support page. Read more: ‘Ranking your local business’ »
The post Ask Yoast: True location in URL? appeared first on Yoast. SEO via Yoast • SEO for everyone https://yoast.com May 25, 2018 at 03:12PM
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