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SearchCap: AdWords dashboards, new Google hotel reviews & featured snippets report http://ift.tt/2qlcLq1 Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords dashboards, new Google hotel reviews & featured snippets report appeared first on Search Engine Land. Please visit Search Engine Land for the full article. SEO via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/fN1KYC May 24, 2017 at 08:01AM
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Google confirms it’s rolling out new reviews format for hotels http://ift.tt/2rRx7JJ Google has confirmed with Search Engine Land that it is now rolling out a new user interface and feature set around local reviews for hotels. Earlier this month, we saw Google begin testing new hotel reviews features, and now Google has begun to roll them out. Sergey Alakov was the first to notice these beginning to roll out. A Google spokesperson confirmed this with us just now and said in a statement:
The new hotel reviews interface added some core features. Here are a few:
Here are some screen shots we are able to see now of the new interface: SEO via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/fN1KYC May 24, 2017 at 06:35AM
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MarTech is coming! MarTech is coming! To Boston Oct. 2-4 http://ift.tt/2qWy6Ii Earlier this month, we wrapped up the West Coast edition of MarTech. The conference kicked off with the Stackies, an awards ceremony celebrating exceptional illustrations of marketing technology stacks from companies like Microsoft, Cisco and many more. I also unveiled the 2017 edition of the Marketing Technology Landscape, which now includes a whopping 5,381 solutions, up 40% from last year! Paul Revere, Red Sox, Clam Chowda and MarTech!If you missed MarTech in San Francisco, don’t worry! We’re heading back to Boston for the first time since 2014. If you’re passionate about marketing and getting the most from marketing technology, then plan to attend MarTech, October 2-4. Check out my short video invite. Take advantage of exceptional alpha ratesSave $400 by registering now. You’ll get the full MarTech experience: access to conference sessions, networking events, marketing technology vendors in the Expo Hall, event mobile app, hot meals, WiFi and more! As the martech world continues to expand, MarTech conference is the show to help you sift through the buzzwords, jargon and various advice and connects you with real world martech experts doing incredible work. P.S. I’ve recently published some round ups from our San Francisco show here and here. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. SEO via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/fN1KYC May 24, 2017 at 04:59AM
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AdWords gets Google Optimize & Google Surveys 360 integrations http://ift.tt/2rO97XQ New Google Surveys 360 and Google Optimize integrations in AdWords were among the news announced at Google Marketing Next on Tuesday. OptimizeWith the Optimize integration, advertisers will be able to create and test landing pages tailored for specific campaigns, ad groups or keywords. For example, a travel site could customize a landing page for the query “family friendly hotels” with a family-centric image of kids playing in a pool and test it against an image of the hotel’s exterior. Optimize came out of beta at the end of March. The testing and personalization solution ties in with Google Analytics. Users can drag and drop page elements in a visual editor without having to use developer resources or edit raw HTML. Also on the landing page front, a new landing page report section will be added to the new AdWords interface (which, by the way, is rolling out to many more advertisers now and will be available to everyone by year end) where advertisers can get data on bounce rates, conversion rates and mobile friendliness. Google Surveys 360Google Surveys 360 is an paid enterprise-level solution that’s part of the Analytics 360 product suite. Google has a panel of more than 10 million online respondents and fields a million surveys weekly through the Surveys program. With the Surveys 360 and AdWords integration, marketers can target surveys to their remarketing lists to learn more about why those consumers reacted to their marketing efforts, including ads and landing pages. Google does have a free version, Google Surveys, but at this point the integration is for the paid version. About The AuthorAs Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin. SEO via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/fN1KYC May 23, 2017 at 10:27AM
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New RLSA Strategies for Search Marketers http://ift.tt/2qTCGXV Search advertising is quickly becoming personal – as mobile dominates desktop and keywords are only part of the equation. If you’re not using RLSAs – Remarketing Lists for Search Ads – you are missing out on a key opportunity to make highly targeted, personalized ads an important part of your paid search strategy. But like everything in search marketing, RLSAs are always changing. Did you know you can build remarketing audiences from Google Analytics data? Or that Google has added Customer Match capabilities to enable CRM data matching that can ramp up your rich targeting strategies within search? Join our paid search experts as they show you how to maximize the return on your search investments by incorporating RLSAs. They’ll provide tactical advice and best practices for targeted ad copy, audience targeting, bidding, and keyword strategies. Register today for “New RLSA Strategies for Search Marketers,” produced by Digital Marketing Depot and sponsored by Criteo. About The Author
Digital Marketing Depot
is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://ift.tt/XKa9gM. SEO via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/fN1KYC May 23, 2017 at 10:03AM
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SearchCap: Google AdWords AMP, in-market audiences & Google black test http://ift.tt/2qTvryU Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords AMP, in-market audiences & Google black test appeared first on Search Engine Land. Please visit Search Engine Land for the full article. SEO via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/fN1KYC May 23, 2017 at 08:11AM
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The big SMX Advanced preview http://ift.tt/2reolZb Search Engine Land’s always sold-out SMX Advanced, the only search marketing conference designed exclusively for experienced search marketers, returns to Seattle June 12-14. Keep reading to find out what’s in store this year. Then register; fewer than 200 spots are left! New trends, new opportunities and new challengesChange is constant in search marketing. Opportunities emerge faster than they can be absorbed: new targeting capabilities, new mobile-first indexes, the explosion of voice search. Even veteran marketers are perpetually catching up with what is possible. SMX Advanced delivers expert-level tactics you’ll put to work immediately to harness the opportunities and cope with the challenges. It’s your survival guide to the dynamic and tumultuous world of search marketing. Advanced SEO for fun & profitWe’ll kick off the SEO track by unveiling of The Periodic Table Of SEO Ranking Factors: 2017 Edition, our comprehensive examination of search ranking factors that are influencing results. Our panel of organic search experts will weigh in on what’s on the rise, what’s on the decline, what still works and what doesn’t. They will parse the data for you and focus on the key elements that deliver maximum SEO success. After digesting the big picture, AMP For Advanced SEOs takes you deep inside accelerated mobile pages: implementation techniques, display issues, measurement capabilities and more. The buzz this year is that Google is now using a mobile-first index based on how mobile devices crawl the web. If you’ve optimized your site, this shouldn’t impact your traffic, but there are steps you can take to capitalize fully on the opportunity presented by this radical new approach to indexing content. In Mobile-First For The Advanced SEO, our panelists will discuss techniques for performing an audit in a mobile-first world to ensure that content, links, metadata and structured data are compliant, regardless of how your site is accessed by users. We’ll also discuss tactics and techniques to improve the mobile user experience and potentially boost your rankings. These days, Google rarely confirms algorithm updates. In fact, the Panda algorithm runs continuously and evolves. Likewise, the Penguin algorithm runs in real time, and it’s common to see ranking and traffic changes on a daily or weekly basis. Without guidance or transparency from Google, how should SEOs react to ranking changes or possible penalties? How can you manage your bosses’ or clients’ expectations? Dealing With Algorithm Updates: What Advanced SEOs Need To Know explores essential tactics to help you survive and thrive. Want more advanced SEO content? Feast on these sessions during SMX Advanced:
SEM for prosGoogle and Bing continue to launch new paid search capabilities with new extensions, retargeting options and more. The lines are blurring between “simple” text-based paid search and other forms of online advertising such as display, video, social and emerging formats. Because the world of SEM is always changing, we’re always adjusting the agenda and working with our speakers to including breaking news and insights. For example, you’ll hear about recent changes in AdWords that may be impacting your performance, including a shift in Ad Rank thresholds and the introduction of historical Quality Score data. The SEM track kicks off with the now-infamous Mad Scientists Of Paid Search. While most of us spend our days toiling away in the deepest details of paid search campaigns, the Mad Scientists are running experiments, testing regression models and analyzing larger trends to unlock the fundamental secrets of paid search auctions, attribution, economics and search behaviors. Grab your safety goggles and bunsen burners and hear what’s happening in the lab. With all of the new options available to advertisers, you need new approaches to gain maximum return from your campaigns. Forget about better than average click and conversion rates. The only things standing between you and breakthrough campaign success are your ads. Our experts in Conversion Optimization: Turning Quick Wins Into Winning Streaks will show you how they write great ads, how they test quickly and effectively, and will give you insights into the proven processes they use to maintain high performance day-after-day and month-after-month. Audience targeting allows you to be precise in choosing who sees your ads and the bids for each group. Enhance your toolbox with targeting options such as demographics, similar lists, in-market audiences and CRM data. Create custom combinations and fine-tune the displays for your audiences, or even exclude audience groups. In Taking Audience Targeting To The Next Level, you’ll learn to use advanced audience targeting to identify prospects and customers and ultimately maximize the ROI of your campaigns. Additional paid search sessions include:
Unique keynotes for SEOs and SEMsFor SEOs, Advanced kicks off with our keynote conversation AMA With Google Search. Search Engine Land founding editor Danny Sullivan will talk with Google’s Gary Illyes in an open, freewheeling and entertaining discussion about the most burning topics in SEO today. Your participation is essential to this PowerPoint-free discussion. At the same time, SEMs can join Search Engine Land’s paid search maven Ginny Marvin, who will be hosting keynote conversations with Jerry Dischler, Vice President, Product Management, AdWords, Google, and Steve Sirich General Manager, Global Search Ads Business, Microsoft. Here’s who speakingAdvanced offers keynote-level, solo presentations focusing on forward-looking themes and trends wrapped in actionable takeaways you can use immediately. Speakers are selected for their thought-leadership, unique perspective and insights into digital marketing. You’ll hear from: Strengthen your search marketing skills with a workshopLooking for even more training in a smaller group setting on particular topics? Come a day early, and choose from one of our six all day in-depth workshops and training workshops: You’ll save $400 off on-site rates by registering for an All Access + Workshop combo pass. Quality programmingI’ve covered most of the show, which has over 35 editorial sessions in all. All the SMX sessions I’ve described above are what we call editorial sessions. People are speaking on them because we feel they have great information to offer. No one bought their way onto a panel. Each session is developed by a “session coordinator” who reviews speaking pitches and reaches out to knowledgeable people to assemble a panel. The session coordinator works with the speakers to create a session where presentations support each other, rather than overlap. In most cases, the session coordinator is also the session moderator. Formats also vary. Sometimes we have panels with multiple people. Sometimes we have only one or two speakers. Some panels are all Q&A. Some feature presentations. We don’t lock ourselves into one particular format, because different topics require different approaches. Instead, we focus on creating a great overall experience. The entire editorial portion of the show is overseen by myself and my co-chair Danny Sullivan. We’ve been organizing search conferences longer than anyone in the industry – more than 18 years and counting! Expo hall & solutions trackOur many SMX Advanced sponsors & exhibitors also have great information to share. That’s why we provide several ways for attendees to hear from them. As part of the SMX agenda, you’ll also have access to our Solutions Track. Unlike our editorial sessions, these are created and produced by sponsoring companies. These sessions offer you an opportunity to learn even more from the vendors you already work with or who you are considering. We work closely with each solution provider to make sure that plenty of great information is offered. Outside the Solutions Track, you’ll have opportunities to meet these vendors and others at the Expo Hall. For two days, you’ll get industry-leading demos and solutions from exhibitors and sponsors to make you a better search marketer. Special thanks to our Premier Sponsors Bing and Google, our Gold Sponsors Bruce Clay, Inc. and Stone Temple Consulting. Expand your professional networkSMX Advanced brings together the most accomplished search marketers in the world, and we provide plenty of organized and social networking activities for you to connect with your peers. Even before you arrive, you’ll have access to our official event app and a private Facebook group that will let you connect, network and plan your show. We kick off with the SMX Meet & Greet reception, sponsored by Bruce Clay, Inc., Brightedge and Majestic. This informal reception takes place outside, on the top of the Bell Harbor building and offers incredible views and plenty of engaging conversations with your fellow attendees and speakers. The Meet & Greet reception is followed by the popular Janes Of Digital evening panel and group discussion event, covering topics in equity, diversity and inclusion. Join us for small bites, drinks, connecting and engaging discussion between industry leaders and the audience. Sponsored by Bing and SMX, Janes of Digital takes place just blocks away from the Bell Harbor at the Olympic Sculpture Park on the Seattle waterfront. Next up is the SMX Expo Hall Reception, which is on Tuesday, June 13 from 6:00pm to 7:00pm. The reception offers another chance to mingle and check out best-of-breed marketing solutions from our exhibitors and sponsors. If you prefer some structure during lunch, we offer “Obsessed with…” lunch tables, where attendees can network with each other and discuss specific topics. Being grouped with people who share a common interest is a great icebreaker. Table topics are published several weeks prior to the show. You won’t want to miss SMX After Dark at the Museum of Pop Culture (MoPop) on June 13th. There’ll be music, drinks, munchies, and plenty of time to explore the gallery exhibits. You’ll have access to the “South Galleries” which includes the Science Fiction, Mystery and Horror exhibits. Finally, don’t miss wrapping up your SMX Advanced experience by attending the Closing Night Bash on June 14th, including billiards, bowling and more networking, sponsored by Moz. All the networking info options can be found our networking page. Stay productive, fed and cool at SMX AdvancedI love a good meal and I’m sure you do too. Don’t expect a soggy sandwich or boxed lunches at SMX Advanced. Instead, you’ll be well fed, both breakfast and lunch are provided as part of your All Access pass. You’ll also get refreshments and snacks throughout the day. We’ll also keep you connected, providing free WiFi in cool, air controlled conference rooms. Join us in Seattle!If you found this preview useful and are ready to attend, register today and pay only $1,995 for an All Access Pass. You can register online or by phone at (877) 242-5242 between 9am-5pm ET Monday thru Friday. Do it before June 12 to save $300 off on-site rates. P.S. Don’t miss your only opportunity to attend SMX Advanced this year! 76% of tickets are sold. Once they’re gone, they’re gone! Register today. SEO via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/fN1KYC May 23, 2017 at 08:11AM
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Google will automatically convert display ads to AMP, test AMP landing pages for Search http://ift.tt/2qSX5MF At Tuesday’s Google Marketing Next event, Google announced more integrations for AMP for Display and Search advertisers. For search advertisers, Google is launching a beta to serve AMP-enabled landing pages on mobile from Search ads. After users click a search ad from mobile, the ad will direct to the AMP landing page that can serve up much faster than standard landing pages. When creating ads in AdWords, advertisers will be able to designate an AMP-enabled landing page at the ad level. Google says early testing has shown improved user behavior and conversion outcomes. On the Google Display Network, Google will automatically convert display ads to AMP. Google has found AMP ads can load up to five seconds faster than standard display ad builds. Google is currently working on unifying unique users who visit both AMP and non-AMP pages in Analytics. At I/O last week, Google also made several announcements about its push to make AMP the standard for the mobile web. About The AuthorAs Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin. SEO via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/fN1KYC May 23, 2017 at 05:59AM
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Making marketing easier with new tools for productivity http://ift.tt/2qdEx8x
This post originally appeared on the Inside AdWords blog.
Mobile continues to raise the bar for marketers - as consumers increasingly reach for their smartphones to get things done, they expect fast and frictionless assistance. And to help them in these moments with more useful and personalized ads, you need scalable, easy-to-use tools that allow you to manage your marketing in smarter ways.
This morning at Google Marketing Next, we shared the next generation of AdWords, DoubleClick and Google Analytics tools, each of them shaped by your feedback and built to help you work as productively and efficiently as possible. Below is a round-up! The new AdWords experience will be available to all advertisers by the end of the yearThe new AdWords experience marks the most powerful change we’ve made to how advertisers visualize and manage their campaigns in over 15 years. The redesign makes AdWords significantly easier to use to help you reach your unique marketing goals and get things done. Earlier this year, we previewed a few of the new tools and features in the new AdWords experience. This includes the new Overview page, which automatically surfaces relevant insights about your performance so you can take action more quickly. Here are some other new things to check out: Since rolling out the new AdWords experience, we’ve seen some inspiring results. We see that pages load much faster -- on average, 20% faster. Customers like iProspect North also reported that the new design and layout saves them 30% more time when completing everyday tasks. Starting today, we’re rolling out the new experience to millions of additional AdWords accounts and it will be available to all advertisers by the end of the year. Get started by reviewing our Best Practice guide. Better together: Google Optimize and Google Surveys 360 integrate with AdWordsYour marketing workflows should be seamless and integrated, from managing media to optimizing your site and collecting performance insights. This allows you to easily apply learnings from one step to another and take action faster. With new integrations for Google Optimize and Google Surveys 360 with AdWords, you'll be able to test landing pages and gain insights about your ads more efficiently. Available globally to all advertisers at no cost, Optimize helps marketers test and deliver custom site experiences to improve performance. With the Optimize and AdWords integration, you can quickly and easily create new versions of your landing pages and then apply them to any combination of AdWords campaigns, ad groups, and keywords – no coding or webmaster required. For example, on a summer beachwear campaign, test whether a landing page that features an image of beachgoers performs better than one that showcases your latest swimsuit styles. Optimize will figure out which variation works best for your business and help you get more value from your AdWords campaigns. Surveys 360 makes it easy for anyone to create a survey, find a specific audience sample across the web, and generate results in just a few days. With the Surveys 360 and AdWords integration, you can easily target surveys to people in your remarketing audiences to help you understand the “why” behind how consumers react to your marketing. For example, ask customers what they thought was the most compelling part of your ad. Or, if you want to know what customers thought of the landing pages you tested on your summer beachwear campaign, quickly launch a survey and ask site visitors what stood out to them on the page. Smarter planning in DoubleClick Bid ManagerThe programmatic revolution has focused on combining data, machine learning and automation to drive better performance. However, few of these benefits have carried over to the world of media planning. To help save you time and improve performance, we’re bringing the power of machine learning to campaign planning with a new workflow in DoubleClick Bid Manager. Bid Manager uses machine learning to analyze your past campaigns and understand what's performed well for you before. With these insights, it will recommend the right inventory and targeting to reach your audience based on your unique marketing goals. The result is an optimized media plan tailored to your business, which you can then tweak, approve and activate with one click. Unique Reach arrives for AdWords Display campaigns and DoubleClickOnce your ads are up and running, you want to know how many people are seeing them. Reach and frequency are hallmark metrics to measure the impact of display and video campaigns today. At the same time, you need to be thoughtful about how often you connect with a single user to avoid overloading them. 30% of people today use 5 or more devices1 - that means if you reach someone three times on each screen, you could be showing them fifteen ads! We launched Unique Reach for YouTube in AdWords earlier this year and are soon expanding availability to Display campaigns in AdWords. We’re also bringing Unique Reach to DoubleClick for all your video and display ads, no matter where they run. Unique Reach helps you measure the number of unique users and average impressions-per-user you get from video and display ads. Metrics are de-duplicated across devices, campaigns, inventory and formats so you can see how many people you reached and how often you reach them. We can’t wait to get these new tools into your hands to hear what you think and help you work faster and smarter. To get the full replay of new innovations at Google Marketing Next, watch the keynote here. Until next year! Posted by Paul Muret, Vice President of Display, Video and Analytics 1. Google / TNS Connected Consumer Survey, US population 18+, n=1000, Q1 2016 SEO via Google Analytics Blog http://ift.tt/1Yd8Id0 May 23, 2017 at 05:51AM
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Voice, mobile & apps: Get the latest on Google’s search developments at SMX http://ift.tt/2q88A5A Doubling down on voiceBetween the many Google Home and Google Assistant announcements, it’s clear that marketers need to shift content creation strategies to focus not only on natural conversational language, but also the context of the conversation query — from which device and the time/location of a query. Joe Youngblood noted in his recent column:
At Search Engine Land’s SMX Advanced conference, Eric Enge will address these challenges and suggest opportunities for marketers in his “Attaining Position Zero: Featured Snippets In The Google Home & Google Assistant World” session. All the appsGoogle also announced Instant Apps, not to be confused with PWAs (progressive web apps), native apps or AMP pages. As described in the article, Instant Apps are like “AMP for apps.” As Google continues the headlong push into what appears to be not just “mobile-first,” but mobile-only, understanding the differences between the platforms, technologies and their uses remains critical for marketers. Our experts in Seattle will define these differences and discuss the ways that marketers can take advantage of them during these sessions: Still wondering what to make of all the announcements? Come to the keynote with Google’s Gary Illyes. It’s an AMA (Ask Me Anything), so have your questions ready! See you in Seattle!Tickets are nearly sold out, so to secure your spot among the top experts and most advanced attendees, register now. About The AuthorMichelle Robbins is the Vice President of Technology for Search Engine Land's parent company, Third Door Media. Michelle oversees and implements all technical initiatives for each of the company's brands - Search Engine Land, Marketing Land, Search Marketing Expo ( SMX), Digital Marketing Depot ( DMD), and MarTech. Connect with Michelle on Twitter - @MichelleRobbinsand Linkedin. SEO via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/fN1KYC May 23, 2017 at 05:44AM |
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