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Local SEO & Beyond: Ranking Your Local Business in 2017 http://ift.tt/2kOZiJb Posted by Casey_Meraz In 2016, I predicted that ranking in the 3-pack was hard and it would continually get more competitive. I maintain that prediction for 2017, but I want to make one thing clear. If you haven't done so, I believe local businesses should start to look outside of a local-SEO-3-Pack-ONLY focused strategy. While local SEO still presents a tremendous opportunity to grow your business, I'm going to look at some supplementary organic strategies you can take into your local marketing campaign, as well. In this post I'm going to address:
In local search success, one thing is clearThe days of getting in the 3-pack and having a one-trick pony strategy are over. Every business wants to get the free traffic from Google’s local results, but the chances are getting harder everyday. Not only are you fighting against all of your competitors trying to get the same rankings, but now you’re also fighting against even more ads. If you thought it was hard to get top placement today in the local pack, just consider that you're also fighting against 4+ ads before customers even have the possibility of seeing your business. Today's SERPs are ad-rich with 4 paid ads at the top, and now it's not uncommon to find paid listings prioritized in local results. Just take a look at this example that Gyi Tsakalakis shared with me, showing one ad in the local pack on mobile ranking above the 3-pack results. Keep in mind, there are four other ads above this. If you were on desktop and you clicked on one of the 3-pack results, you're taken to the local finder. In the desktop search example below, once you make it to the local finder you'll see two paid local results above the other businesses. Notice how only the companies participating in paid ads have stars. Do you think that gives them an advantage? I do. Don't worry though, I'm not jaded by adsAfter all of that gloomy ad SERP talk, you're probably getting a little depressed. Don't. With every change there comes new opportunity, and we've seen many of our clients excel in search by focusing on multiple strategies that work for their business. Focusing on the local pack should still be a strong priority for you, even if you don't have a pay-to-play budget for ads. Getting listed in the local finder can still result in easy wins — especially if you have the most reviews, as Google has very handy sorting options. If you have the highest rating score, you can easily get clicks when users decide to sort the results they see by the business rating. Below is an example of how users can easily sort by ratings. But what else can you do to compete effectively in your local market? Consider altering your local strategyMost businesses I speak with seem to have tunnel vision. They think it's more important to rank in the local pack and, in some cases, even prioritize this over the real goal: more customers. Every day, I talk to new businesses and marketers that seem to have a single area of focus. While it's not necessarily a bad thing to do one thing really well, the ones that are most successful are managing a variety of campaigns tied to their business goals. Instead of taking a single approach of focusing on just free local clicks, expand your horizon a bit and ask yourself this question: Where are my customers looking and how can I get in front of them? Sometimes taking a step back and looking at things from the 30,000-ft view is beneficial. You can start by asking yourself these questions by examining the SERPs:1. What websites, OTHER THAN MY OWN, have the most visibility for the topics and keywords I'm interested in?You can bet people are clicking on results other than your own website underneath the local results. Are they websites you can show up on? How do you increase that visibility? 2. Are my customers using voice search?Maybe it's just me, but I find it strange to talk to my computer. That being said, I have no reservations about talking to my phone — even when I'm in places I shouldn't. Stone Temple recently published a great study on voice command search, which you can check out here.
Don't ignore voice search when thinking about your localized organic strategy. Voice is mobile and voice can sure be local. What localized searches would someone be interested in when looking for my business? What questions might they be asking that would drive them to my local business? 3. Is my website optimized for "near me" searches?"Near me" searches have been on the rise over the past five years and I don't expect that to stop. Sometimes customers are just looking for something close by. Google Trends data shows how this has changed in the past five years:Are you optimizing for a "near me" strategy for your business? Recently the guys over at Local SEO Guide did a study of "near me" local SEO ranking factors. Optimizing for "near me" searches is important and it falls right in line with some of the tactical advice we have for increasing your Google My Business rankings as well. More on that later. 4. Should my business stay away from ads?Let's start by looking at a some facts. Google makes money off of their paid ads. According to an article from Adweek, "During the second quarter of 2016, Alphabet's revenue hit $21.5 billion, a 21% year-over-year increase. Of that revenue, $19.1 billion came from Google's advertising business, up from $16 billion a year ago."
Although the last study I found was from Google in 2012, we've found that our clients have the most success when they rank strong organically, locally, and have paid placements. All of these things tie together. If potential customers are already searching for your business, you'll see great results by being involved in all of these areas. While I'm not a fan of only taking a pay-to-play approach, you need to at least start considering it and testing it for your niche to see if it works for you. Combine it with your overall local and organic strategy. 5. Are we ignoring the featured snippets?Searches with local intent can still trigger featured snippets. One example that I saw recently and really liked was the snowboard size chart example, which you can see below. In this example, someone who is interested in snowboards gets an answer box that showcases a company. If someone is doing this type of research, there's a likelihood that they may wish to purchase a snowboard soon. Now that we've looked at some ways you can expand your strategies, let's look at some tactical steps you can take to move the needle. Here's how you can gain more visibilityNow that you have an open mind, let's take a look at the actionable things you can do to improve your overall visibility and rankings in locally centric campaigns. As much as I like to think local SEO is rocket science, it really isn't. You really need to focus your attention on the things that are going to move the needle. I'm also going to assume you've already done the basics, like optimize your listing by filling out the profile 100%. Later last year, Local SEO Guide and Placescout did a great study that looked at 100+ variables from 30,000 businesses to determine what factors might have the most overall impact in local 3-pack rankings. If you have some spare time I recommend checking it out. It verified that the signals we put the most effort into seem to have the greatest overall effect. I'm only going to dive into a few of those factors, but here are the things I would do to focus on a results-first strategy: Start with a solid website/foundationWhat good are rankings without conversions? The answer is they aren't any good. If you're always keeping your business goals in mind, start with the basics. If your website isn't loading fast, you're losing conversions and you may experience a reduced crawl budget. My #1 recommendation that affects all aspects of SEO and conversions is to start with a solid website. Ignoring this usually creates bigger problems later down the road and can negatively impact your overall rankings. Crawl errors for bots can also wreak havoc on your website. You should always strive to maintain a healthy site. Check up on your website using Google's Search Console and use Moz Pro to monitor your clients' campaigns by actively tracking the sites' health, crawl issues, and domain health over time. Having higher scores and less errors should be your focus. Continue with a strong review generation strategyI'm sure many of you took a deep breath when earlier this month Google changed the review threshold to only 1 review. That's right. In case you didn't hear, Google is now giving all businesses a review score based on any number of reviews you have, as you can see in the example below:I know a lot of my colleagues were a big fan of this, but I have mixed feelings since Google isn't taking any serious measures to reduce review spam or penalize manipulative businesses at this point.
So, how do you get more reviews?Luckily, Google's current Review and Photo Policies do not prohibit the direct solicitation of reviews at this point (unlike Yelp). Start by soliciting past customers on your list I work mainly with attorneys. Working in that space, there are regulations we have to follow, and typically the number of clients is substantially less than a pizza joint. In pickles like this, where the volume is low, we can take a manual approach where we identify the happiest clients and reach out to them using this process. This particular process also creates happy employees. :)
The method above works great for low-volume businesses. If you're a higher-volume business or have a lot of contacts, I recommend using a more automated service to prepare for future and ongoing reviews, as it'll make the process a heck of a lot easier. Typically we use Get Five Stars or Infusionsoft integrations to complete this for our clients. If you run a good business that people like, you can see results like this. This is a local business which had 7 reviews in 2015. Look where they are now with a little automation asking happy customers to leave a review: Don't ignore & don't be afraid of linksOne thing Google succeeded at is scaring away people from getting manipulative links. In many areas, that went too far and resulted in people not going after links at all, diminishing their value as a ranking factor, and telling the world that links are dead. This table outlines which link tactics work best for each strategy:
There are hundreds of ways to build links for your firm. You need to avoid paying for links and spammy tactics because they're just going to hurt you. Focus on strong and sustainable strategies — if you want to do it right, there aren't any shortcuts. Since there are so many great link building resources out there, I've linked to a few of my favorite where you can get tactical advice and start building links below. For specific tactical link building strategies, check out these resources:
If you participate in outreach or broken link building, check out this new post from Directive Consulting — "How We Increased Our Email Response Rate from ~8% to 34%" — to increase the effectiveness of your outreach. Get relevant & high-authority citationsWhile the importance of citations has taken a dive in recent years as a major ranking factor, they still carry quite a bit of importance. Do you remember the example from earlier in this post, where we saw Findlaw and Yelp having strong visibility in the market? These websites get traffic, and if a potential customer is looking for you somewhere where you're not, that's one touchpoint lost. You'll still need to address quality over quantity. The days of looking for 1,000 citations are over and have been for many years. If you have 1,000 citations, you probably have a lot of spam links to your website. We don't need those. But what we do need is highly relevant directories to either our city or niche. Lastly, stay on point2017 is sure to be a volatile year for local search, but it's important to stay on point. Spread your wings, open your mind, and diversify with strategies that are going to get your business more customers. Now it's time to tell me what you think! Is something I didn't mention working better for you? Where are you focusing your efforts in local search? Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! SEO via SEOmoz Blog https://moz.com/blog February 22, 2017 at 06:16PM
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Exoplanet discovery Google doodle salutes the 7 Earth-like planets found by NASA http://ift.tt/2lrSPT8 Always the fan of space-travel and astronomy, Google wasted no time designing a doodle to acknowledge NASA’s discovery of seven earth-like planets orbiting a single-star 235-trillion miles from our own solar system. Named the TRAPPIST-1 solar system, Google shared NASA’s report that three of the seven planets are located in what scientists refer to as the habitable zone: “…the distance from the star it orbits where a rocky planet is most likely to have liquid water.” From the Google Doodle Blog:
Designed by doodler Nate Swinehart, the animated image is now being displayed on Google’s U.S. homepage and all of Google’s international homepages. On the U.S. homepage, the doodle links to a search for “exoplanet discovery.” Google previously showed its love for NASA when it posted a similarly-themed doodle after NASA discovered evidence of water flowing on Mars. There was also a doodle in July of last year marking when NASA’s Juno probe reached Jupiter after its five-year long journey from earth. About The AuthorAmy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles. SEO via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/fN1KYC February 22, 2017 at 01:48PM
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Malie Ohye Bids Farewell to Google by @MattGSouthern http://ift.tt/2lwUnd6 Maile Ohye, former Developer Programs Tech Lead at Google, and repeat guest at SEJ Summit, has bid farewell to the search giant. Her resignation comes in the form of a Google+ post, where she extends her thanks to the SEO community and former coworkers. Her departure has been met with much despair from the SEO community, as you can see from some of the replies to her post:
Since joining Google in 2005, Ohye’s contributions to the SEO industry include a multitude of webmaster help videos, keynotes at industry events, and taking the lead on many initiatives surrounding Google Search Console. Ohye has not stated the reasons behind her departure, nor what her future plans entail. SEO via Search Engine Journal http://ift.tt/1QNKwvh February 22, 2017 at 12:06PM
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5 Things That Will Help Your Content Go Viral by @MrDannyGoodwin http://ift.tt/2l9d5GQ Want to make sure your content gets in front of millions of people and also drives tons of traffic and generates links and social engagement? Planning for virality is nearly impossible. You can never know with 100 percent certainty what the public will find newsworthy. But there are five tactics you can use that will help your content go viral, according to Kat Haselkorn, director of content, Go Fish Digital, who spoke today at Pubcon SFIMA in Fort Lauderdale, Florida. 1. NewsjackTimely content can be viral content. Align your content with current news in a way that will make people care. While you should have an editorial calendar, you don’t want one that is so rigid that you can’t adjust and respond to news that’s happening today For example, Haselkorn shared an example of an artificial Christmas tree retailer that generated buzz by decorating its trees for the NBA finals (Golden State Warriors and Cleveland Cavaliers). Not many people are thinking about artificial Christmas trees in June. But the play worked, resulting in several thousand views and engagement. That same company also found success on Reddit in January by playing off one of the most popular New Year’s resolutions: losing weight. They created content about a decorative tree whose resolution was to get into their skinny jeans. For another client, a veterans charity, they found success on Reddit by sharing a piece of content that shared interesting statistics and facts about veterans. But rather than just publish it on any day, they waited until Veteran’s Day. In addition to making it to the front page of Reddit, the content brought in more than 100,000 visitors to their site. 2. Ego BaitOne type of ego bait is mentioning or featuring influencers or subject-matter experts in a piece of content. You then rely on those people to help spread your content via their personal networks. Roundup posts are one example. A few roundup posts have appeared here on SEJ (e.g., PPC trends, SEO trends, and social media trends). Another example is lists of people, such as “50 SEO Experts You Need to Follow on Twitter”. Whatever the industry, you ideally want to find people who have a strong social media following and presence, and who also share their mentions. But Haselkorn said you can also do ego bait that targets events, places, or cities. For example, “The 10 Most Innovative Cities,” “The 50 Happiest Cities in America,” or the “Top 20 Holiday Light Shows in the U.S.” Then, pitch reporters in those cities or towns with your findings. If you can get a reporter to pick up your digital asset, it can snowball into more traditional offline exposure, possible even getting featured on TV or radio. 3. Leverage SyndicationWhenever you’re pitching content, it’s smart to target journalists who write for a publication that syndicates its content to other publications. For example, Haselkorn shared an example of a GIF featuring a brief history of giant superyachts from the past 100 years. After successfully pitching it to Popular Mechanics, the article got syndicated to Yahoo. As more publications or blogs pick up the syndicated content, links will continue to roll in. 4. Personalize Your Pitch EmailsGetting someone to open your email pitch is half the battle. You want to stand out from the rest. Editors and journalists will ignore templates that you send to 200 publications. So stalk editors and reporters. Find something that will catch their eye, such as a stared interest, and mention it. For example, Haselkorn once discovered that she and an editor had a shared love of guacamole made out of peas. Although she didn’t hear back from the editor, she did hear back from a reporter at that publication. The result: getting featured on Business Insider. 5. Hop on a BandwagonViral campaigns are happening all the time. But even if you didn’t start a mannequin challenge, planking, or Andy’s coming challenge, you can still capitalize on them. For example, Haselkorn reached out on behalf of a client to the people who did a series of hydraulic press challenges, where various objects get crushed, to see if they’d be willing to crush a diamond. In return for supplying the diamond, the company got mentioned by name, its jewelry box and logo was shown, and they got a mention and link in the YouTube description. VIDEO The hydraulic press challenge team did all the heavy lifting of promotion. On reddit, it became the top video for the day and its been viewed more than 12 million times on YouTube. Image Credits SEO via Search Engine Journal http://ift.tt/1QNKwvh February 22, 2017 at 08:06AM
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All new! B2B Marketing Automation Platforms Marketer’s Guide updated for 2017 http://ift.tt/2l9BlZk The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software into your business. This 44-page report is your source for the latest trends, opportunities and challenges facing the market for B2B marketing automation software tools as seen by industry leaders, vendors and their customers. Included in the report are profiles of 13 leading B2B marketing automation vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing. If you are a B2B marketer looking to adopt a marketing automation software platform, this report will help you through the decision-making process. Visit Digital Marketing Depot to download your copy. About The Author
Digital Marketing Depot
is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://ift.tt/XKa9gM. SEO via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/fN1KYC February 22, 2017 at 07:59AM
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SearchCap: AdWords ad label, Google site search & local guidelines http://ift.tt/2l0VC2q Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords ad label, Google site search & local guidelines appeared first on Search Engine Land. Please visit Search Engine Land for the full article. SEO via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/fN1KYC February 22, 2017 at 07:01AM
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Official: Google’s green outlined “Ad” label replacing solid green version http://ift.tt/2l0DXrl The new label for search text ads is now rolling out globally. The post Official: Google’s green outlined “Ad” label replacing solid green version appeared first on Search Engine Land. Please visit Search Engine Land for the full article. SEO via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/fN1KYC February 22, 2017 at 05:01AM
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Why UX is pivotal to the future of SEO http://ift.tt/2l8RMoz Search engines are advancing at the fastest rate we’ve seen in many years thanks to machine learning. These advances have allowed the search engines to focus on providing the most relevant results, not only in terms of content, but also in terms of user experience (UX). At the end of the day, what is good for the consumer is good for organic search performance — especially if we consider how machine learning is becoming ever more central to search algorithms and incorporating areas such as search sequence, as well as content quality, structure and sentiment. To keep pace, agencies and marketers must broaden their SEO approach by placing a much greater focus on UX across the full range of owned assets. The following explores the two areas central to making this a reality. 1. The SEO skill set needs to broaden into UXPart of Google’s philosophy has always been focused on delivering the best user experience. With recent technological advances, Google and other search engines are now better placed than ever to deliver this vision. This focus will only intensify over the coming months and years. Yet for many teams and agencies, UX has not consistently been a part of the SEO toolkit. Whether or not an SEO practitioner can discuss UX or make meaningful UX recommendations very much depends on personal experience, background and professional development programs. As an industry, we need to reimagine SEO and the skill sets required to succeed as we move rapidly into an era of search engine ranking technology that is becoming more opaque, dominated by machine learning, and better than ever at interpreting consumer behavior. If SEO can’t influence (or be a central part of) brands’ UX approach, then one of the central, future-facing SEO performance levers will be outside of our control. If it isn’t already, UX should be a high priority in your learning and development program. 2. UX must evolve beyond a linear approachIn working with a wide range of client and agency UX teams over the last 10 years, a challenge I have routinely faced is this: often, UX teams only want to consider a linear journey that starts at the home page. The reality is that for many brands, less than 50 percent of consumers start their journey on the home page, and taking a linear approach to UX provides a suboptimal experience for the majority of consumers. As the use of machine learning increases, user signals will factor more prominently into search engine rankings. UX issues could therefore prevent brands from reaching their potential in the organic search results — and, thinking more broadly, could stifle conversion performance. A lack of consideration for the user experience at different entry points can cause consumers to leave the site and look elsewhere. Here are two great examples:
By definition, UX is about providing the best possible experience to the consumer, and it shouldn’t be confined to a specific journey commencing at the home page. Instead, it should be data-driven, taking account of the vast range of entry points into a website. By adapting the UX process to consider multiple entry points, a site’s user experience will be far better suited to organic search success, thus paving the way for greatly increased integration between UX and SEO teams. This shift is not only essential, it benefits everyoneWith SEO teams incorporating UX skills into their arsenal and UX teams adopting a broader approach by considering multiple entry points, it allows us to reimagine the ways of working to deliver better results. Productive collaboration can take place throughout projects, and by acting as one team, expertise can be pooled together to understand challenges and provide optimal solutions across website entry points. This will ultimately lead to a far better search-to-landing-page-to-conversion experience. If we adapt and adopt the UX skill set, we will remain in control of the levers influencing organic search performance. This will be beneficial to brands and consumers alike, as we’ll be better placed to deliver the best experience throughout the purchase journey for each search a consumer makes. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The AuthorDavid, is Business Director – Owned Performance at Ecselis, Havas Group and is responsible for leading and developing their propositions and service solutions, specifically around SEO, Content and CRO in-order to deliver long term strategic results for clients. David has over ten years’ experience in delivering business growth across start-ups to multi-national enterprise level clients, as well as launching brands’ web presence in new markets. Having worked client side across paid, earned and owned media and held senior SEO agency side roles, David brings thought leadership from multiple viewpoints and a leading performance-driven approach. David was named the 12th most influential search marketer in The Drum’s Search Top 50 in 2014. In addition, David speaks at conferences such as SES and Search Leeds. SEO via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/fN1KYC February 22, 2017 at 03:14AM
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Has machine learning created a new model for SEO ranking? http://ift.tt/2lLCXff When Google introduced RankBrain into its ranking algorithm, many wondered how that might impact SEO. Columnist Larry Kim theorizes that it has placed greater importance on user signals. The post Has machine learning created a new model for SEO ranking? appeared first on Search Engine Land. Please visit Search Engine Land for the full article. SEO via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/fN1KYC February 22, 2017 at 02:27AM
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Announcing Search Engine Nerds, a Rebranded Search Podcast http://ift.tt/2lokMvj You read that right! A few months after its two-year run, we are rebranding our beloved Marketing Nerds, Search Engine Journal’s weekly podcast, where we interview an expert in the realm of SEO, paid media, social media, entrepreneurship, and content marketing. With 25-40k unique downloads each month, we’ve loved bringing you insight from influencers like Jay Baer, Frances Donegan-Ryan, Eric Enge, and more on all things marketing and digital trends. Since then, we’ve made the exciting, yet difficult choice to narrow down the focus and frequency of the podcast. Marketing Nerds will now be known as Search Engine Nerds, and the podcast will take on its new form of being more search-oriented. Starting this Friday, we are officially rebranding to: We’ll switch it up a bit and focus on all things search — SEO, PPC, local search, international search, mobile search, voice search, search tools and analytics — and everything else in between. This means that future episodes might include something on how virtual reality could affect SEO, but it wouldn’t include podcasts about social media strategy. We are also making an additional change: taking our publish frequency down to bi-weekly instead of weekly. This means you’ll get 2 to 3 episodes per month, instead of 4 to 5. With so much blood, sweat, and tears going into our podcast, we wanted to trim down the frequency to continue to make it the best product possible. From Marketing Nerds to Search Engine NerdsThe name you choose can make or break your brand or business. At SEJ, we knew that we wanted our podcast to be more search-focused, so we came up with a few podcast name options to reflect our goal. While each team member had their vote, we decided a better way would be to ask the SEJ community and let them decide on what name works best.
When the results came out, Search Engine Nerds was the clear crowd favorite. As Stein Broeder put it, the name provides continuity:
We are officially launching this Friday, Feb. 24. Marketing Nerds Greatest HitsWhile eagerly awaiting the launch of Search Engine Nerds, here are some of our most downloaded episodes of the Marketing Nerds podcast to tide you over: Crafting the Perfect Content StrategyBrody Dorland talks about how to craft a content marketing strategy, what types of content you should be creating for your industry, and how to repurpose content in different ways to make it last longer. Setting Up Internal Agency Teams for SuccessChris Boggs discusses building internal SEO agency teams and how to set them up for success in this episode of Marketing Nerds. How to Network Like a BossAmanda Russell and Debbie Miller share their most awkward networking experiences, how to feel more confident networking, and what to do to be less uncomfortable when meeting new people at conferences or networking events. The Future of SearchTom Anthony talks about the future of search, other technology trends, and how to put it all together to understand the main trajectories in the industry. Why Data Is So Important in SEOFrançois Goube talks about the importance of data in SEO, how you can use it to prove ROI, and what types of data you should be paying attention to. How to Create a Social Media Strategy for Multiple LocationsCynthia Johnson discusses why having a set social media strategy for multiple locations is important, as well as how it ties into local SEO. How to Succeed at Twitter MarketingMadalyn Sklar talks about how to grow your Twitter followers and thought leadership, as well as tips for better engagement, images, and community building. On Thought Leadership and Marketing StrategyWhether you are building yourself up as a thought leader, or you want to start implementing more marketing campaigns, it’s important to develop a strategy. This is what Scott Monty talks about in this Marketing Nerds episode. He also shares insights on growing your personal brand, as well as social media strategy. Google Tag ManagerSteve Guberman breaks down what Google’s Tag Manager is, what it can do for publishers and businesses, as well as providing some interesting uses you may just want to try yourself. How to Make the Leap to Full-time FreelancingDanielle Antosz talks about her experiences in taking the leap to full-time freelancing. She also shares the bookkeeping and invoicing tools that work for her, and discusses when it’s time to quit your full-time job. Why Build a Subscriber Mailing List That Purposely Doesn’t Make MoneyRyan Holiday talks about the surprising benefits of writing on what you’re passionate about and how marketers can build genuine relationships with their audiences without thinking of sales as their top priority. How GoDaddy Built Their Own Search EngineCharles Beadnall and Mike McLaughlin talk about some really cool stuff surrounding GoDaddy’s search engine, its effect on the company’s bottom line, and how it’s able to help their end users. Can Google AdWords Customer Match Take Your PPC to the Next Level?Larry Kim gives an overview of AdWords’ new feature, how businesses can use it, and why it’s better to choose niche PPC audiences over widespread ones. We look forward to learning more with you as we continue our podcasting journey with Search Engine Nerds! Get Your Fill of Search Engine Nerds!Think you have what it takes to be a Search Engine Nerd? If so, message Kelsey Jones on Twitter, or email her at kelsey [at] searchenginejournal.com. Visit our Search Engine Nerds archive to listen to other Search Engine Nerds podcasts! image via Paulo Bobita SEO via Search Engine Journal http://ift.tt/1QNKwvh February 22, 2017 at 02:06AM |
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