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PlaceIQ: Visitation Patterns of Retails Shoppers Revealed http://ift.tt/2ou05gc Today’s retail brands are turning to location data to understand what’s “top of mind” for their customers.
Location data provides answers beyond whether audiences are visiting retail locations. It’s now being used to understand the combination of the places consumer audiences visit, the journey between those places, and which cross-shopping affinities stand out. With these insights, retailers continue to find innovative ways to understand and engage effectively with potential buyers.
PlaceIQ analyzed millions of anonymized, opted-in location signals to provide an overview of the characteristics for leading retail brands.
Key findings include: Gap vs T.J. Maxx
Macy’s vs Nordstrom
Target vs Kohl’s
Lowe’s vs Home Depot
The post PlaceIQ: Visitation Patterns of Retails Shoppers Revealed appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG March 27, 2017 at 10:56PM
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