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Photographer Turns Mobile Home Into A Giant Camera http://ift.tt/2r6XI71 Photographer Turns Mobile Home Into A Giant CameraIan Kosnoff transformed his small trailer into a photographic device with which he could take high format shots Though some see a 5×5.5×8-foot trailer as only a unit of mobile storage, Austin photographer Ian Kasnoff saw an opportunity to expand his photography ability. He transformed his small box trailer into a large format camera he could operate from. The idea started at a hotel bar where Kasnoff started drawing out initial sketches on a nearby napkin of what he wanted. He planned to drill a hole out of the back to place his lens, where he could sit in the middle of the trailer and work on his shot and had the ability to turn around to develop them as soon as he took them. Kasnoff later upgraded to a 16-foot trailer, wanting to have separate developing area further away from where he worked with his camera and his subjects. Mobile Marketing via PSFK http://www.psfk.com/ May 29, 2017 at 10:30PM
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3D Foot Scanner Makes Online Shopping For Shoes Seamless http://ift.tt/2qBNIiB 3D Foot Scanner Makes Online Shopping For Shoes SeamlessThe solution from Invertex could solve one of online shoe shopping's biggest problems Unlike clothes, there are far fewer ways to deal with ill-fitting shoes. This means more returns for online stores. This concept technology from Invertex might change that by helping customers choose the perfect shoe size by 3D-scanning. There are two main iterations for the technology. The in-store version makes size selection easy so there are less trial and error involved. The second one is for e-commerce, where the Invertex plug-in suggests to the buyer the perfect sizes. Customers may do foot-scanning at home through powerful cloud computing to render 3D models from flat, smartphone photos. Currently, the Invertex database has over 25,000 data sets for the cavities of shoes. Mobile Marketing via PSFK http://www.psfk.com/ May 29, 2017 at 10:30PM
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IKEA Wants To Know How Their Customers Really Feel About AI http://ift.tt/2qwN1rQ IKEA Wants To Know How Their Customers Really Feel About AISpace10, IKEA's innovation lab, released a customer survey to set the parameters of how an interactive AI should act More companies outside of the technology sector want to know how the public feel about artificial intelligence. Ikea‘s external innovation lab, Space10, gauges their customer’s opinion about the matter through a survey called, ‘Do You Speak Human?‘. Space10 launched a survey asking participants to answer questions in regard to if an AI should have a personality, if it should feel male or female, react to a person’s emotions, or reflect their world views. The survey was first launched in Barcelona, Spain through voting booths, while also making the survey available online. Some of the results already reveal people prefer a more human AI, the program feels male, reflects the worldview of the user, and was programmed to detect emotions. However, the survey also shows the AI should remain motherly and protective, rather than obedient. Space10 plans to release the information once its analyzed. Mobile Marketing via PSFK http://www.psfk.com/ May 29, 2017 at 10:15PM
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App Promoters Score New Platform to Find Best Marketing Resources http://ift.tt/2r6Ds5o AppFutura, a platform for app development companies where they can find clients that want to outsource their app projects, has seen an increasing demand for services offered by mobile marketing companies over the last few years. According to a statement provided to MMW, the company launched MobileFirms.co in 2017 to provide a new platform for app marketing companies worldwide. It caters to the increasing demand of the services offered by these companies by people who need to promote their apps and make them successful among smartphone users and app stores. The services offered from these companies range from affiliates and social advertising to analytics and app testing. The new MobileFirms.co directory will allow users to find marketing companies listed from all over the world ranked by their reputation. The site details pertinent company contact information, as well as information about services offered, types of clients serviced and reviews, if available. “We are excited to offer this new service to potential customers seeking marketing companies focused on mobile marketing,” says Bernat Guitart, CEO at MobileFirms.co. “We also offer a specialized blog that aims to become a resource for users interested in mobile marketing. It offers in-depth articles on topics like retargeting, mobile SEO or ASO (App Store Optimization).” The post App Promoters Score New Platform to Find Best Marketing Resources appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG May 29, 2017 at 10:14PM
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Get Real: Placester and the NAR Give Big Marketing Boost to Realtors http://ift.tt/2sgUiMU Last year, Realtors spent a median of $70 to maintain a website. Now, to help reduce those business costs, real estate website and marketing platform Placester is extending its partnership with the National Association of Realtors to bring a basic “NAR Edition” website to the association’s 1.2 million members at no charge. NAR members will also receive discounts on advanced website features and products, a statement provied to MMW explains. Placester, an all-in-one business platform, provides industry-leading sales and marketing solutions for real estate professionals, including lead-capturing websites, client management tools, marketing automation and analytics, and an online academy featuring an extensive library of educational resources. Placester’s exclusive websites and discounts for NAR Members are made possible through NAR’s Realtor Benefits® Program. “With nine in 10 homebuyers citing websites as their most useful source of information, Placester and NAR recognize that in order to succeed, agents need an online foundation that promotes their brand and provides value to the consumer,” said Matt Barba, CEO of Placester. “This partnership will enable every Realtor® to build an online presence that they control. Placester’s mission is to help each and every real estate professional with the online business tools to compete effectively online as well as face-to-face,” Barba added. For more information, click here. The post Get Real: Placester and the NAR Give Big Marketing Boost to Realtors appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG May 29, 2017 at 09:57PM
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mHealth News: The Headlines You Might Have Missed http://ift.tt/2rA4944 Here are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week. New Survey by Therachat Explores Effects of Anxiety on Daily Life Teladoc Advances Virtual Care Capabilities in Texas Telemedicine Innovator Lemonaid Health Closes New Funding Healthcare Solution for Freelancers Plays ‘Huge Role’ for All Americans as Laws Change U.S. HealthWorks Touts Telemedicine Offering Want to get the latest mHealthWatch news and insight delivered straight to your inbox every morning? If so, sign up for our free newsletter today. The post mHealth News: The Headlines You Might Have Missed appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG May 29, 2017 at 09:16PM Coulda, Woulda, Shoulda... http://ift.tt/2rev7v6 “In today's 24-hour news cycle, traditional survey data is outdated by the time it's even collected. Traditional market research usually takes 6-7 weeks, useless for reacting to breaking news and helping brands navigate a crisis,” according to market research expert John Papadakis, CEO of mobile survey platform Pollfish. advertisement advertisement Mobile surveying and micro-targeting are quickly becoming the industry standard for gathering market intelligence in real-time, but many brands are notoriously slow at adopting new technology, says the report. According to Papadakis, in his words, three recent scandals highlight why 24-hour market research could save brands in crisis: 1. The O'reilly Scandal: Mercedes, H&R Block, And Jenny Craig Fearing guilt by association, dozens of brands pulled their ads from The O'Reilly Factor after the sexual harassment scandal. By running a quick micro-targeted survey on how the scandal was actually affecting their brand, they could have foreseen collateral damage and potentially saved marketing dollars. 2. The Passenger Abuse Debacle: United And American Airlines These brands faced serious backlash over the way they treated their passengers. The way their CEOs handled the fall-out generated even more negative attention. Had they run surveys asking customers which reparations they could offer as compensation, they could have avoided boycotts. 3. The 2016 Election: The Democratic Party Almost all the polls failed to predict the results of the 2016 election. If Hillary Clinton's campaign had run mobile surveys, it would not have been as blindsided by the final results. It would have read the sentiments of audiences traditional surveying doesn't reach, and adjusted its strategy accordingly. Just sayin’ For additional information from the mobile survey platform Pollfish, please visit here.
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Each Of These Lamps Is Modeled After A Type Of Pollen http://ift.tt/2qvpszm Each Of These Lamps Is Modeled After A Type Of PollenAn art team from the Zurich University of Arts turned six different pollen structures into 3D lamps with a color-changing light inside Pollen particles were a unique inspiration for Swiss art director Regine Cavicchilo and two of her students from the Zurich University of Arts, Roman Jurt and Michael Kennedy. The trio took the structures of six different species of pollen and turned them into 3D-printed lamp designs. The team grabbed 2D images of pollen under a microscope and used computer imaging to turn them into 3D models. The 3D-printed lamps resemble the different types of pollen, including smaller details only visible by microscope. A color-changing lightbulb is fitted inside the hollow shells. The lamps are available to order at prices ranging from $437 to $1,366. Mobile Marketing via PSFK http://www.psfk.com/ May 29, 2017 at 07:01AM
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IBM’s Watson Gets Involved In Sports Commentary http://ift.tt/2s7grOe IBM’s Watson Gets Involved In Sports CommentaryThe artificial intelligence scanned thousands of hours of golf footage to find the highlights for sports analysts and fans During a golf tournament, a lot of effort goes into capturing the player’s performances from every angle, though it’s difficult for anyone to analyze all of this footage in a reasonable amount of time. So IBM brought in its artificial intelligence Watson to scan thousands of hours of video and create highlight reels. Watson observed 90 golfers, who had played on multiple holes and been recorded from numerous camera angles, over four days. To make the process easier for Watson, IBM Research and IBM iX developed an application called Cognitive Highlights, which auto-curates by identifying specific actions in video streams, such as a player celebrating or starting a swing. The program could make it easier for fans to search specific highlights of a player in the future. Watson made its first highlights reels at the 2017 Masters golf tournament in April. Mobile Marketing via PSFK http://www.psfk.com/ May 29, 2017 at 06:05AM
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Master LinkedIn’s New Lead Generation Forms in 10 Easy Steps http://ift.tt/2r3TUn1 [Editor’s Note: This is the first post from one of the newer members of our team, Emily Hinderaker. Emily joined TopRank Marketing earlier this year as a Marketing Copywriter.] The one item that marketers crave above everything else is information about their prospects. Often, there is even a dollar amount assigned to gaining access to a name, email or phone number. In a time where this information is highly coveted, what is one thing marketers can do to make it easy for prospects to convert? The answer, targeted, compelling, one-click conversions. According to Stephen Slater, Digital Advertising Manager at TopRank Marketing here’s why:
Paid social presents a great opportunity for one-click conversions because you’re putting yourself where you audience is already spending time. And thanks to LinkedIn’s new Lead Generation Forms the opportunity just got a lot sweeter. LinkedIn’s Lead Generation Forms allows advertisers to get even more high-quality leads by automatically filling in customized forms with accurate profile data. You can track campaign CPL, form fill rate, and even segment audience data by profession to get a better understanding of ad performance. This new tool makes it easier for customers to engage, and saves time by pre-filling information. With this feature, you won’t lose leads due to an exhaustive form. Another benefit is that you also have the ability to download your leads and integrate with your marketing automation or CRM software for more organized, accurate and documented lead information. Here’s a quick video from LinkedIn showcasing the features of this tool: If you’re ready to get started, we’ve included a helpful ten step guide below to help you create your own Lead Generation Form ad. #1 – Choose The Ad TypeDepending on your business objectives, you will want to select the ad type that will help you meet your goals. Advertisers can select Sponsored Content, Text Ads or Sponsored InMail for their ads. #2 – Select Your Language & PreferencesEnter a campaign name that’s relevant for the campaign and then select the language of your content and what you’d like to happen after someone clicks your ad. Then click “Next >” to proceed with the Lead Generation Forms.
#3 – Choose Update(s) You’d Like to SponsorThere are a couple options to get started. Option one is to select existing content that will appear as “Sponsored Content” and will be shown in newsfeeds. or create a new post to promote. The second option is to choose “Direct Sponsored Content”, which will send customized messages to your audience segments (you’ll need Company Page Admin permission).
#4 – Create New Form TemplateIf you haven’t already, you’ll need to create a form template that describes your offer. Simply enter your offer headline and offer deal. Take the time to ensure that your headline and offer are compelling and speak to the needs of your target audience. #5 – Identify What User Information You WantDepending on what information your team has determined is most beneficial for your campaign, select up to seven pieces of data you’d like to collect from each prospect.
#6 – Create A Customized Thank You MessageYou can also determine what message your prospects see after submitting their form. This is a great opportunity to redirect the user to your company website for more information. #7 – Define the Call-To-ActionDepending on your goal, you may want a prospect to sign up, download or request more information. Make sure that your CTA properly aligns with your ad message. #8 – Choose Audience TargetingIn order for an ad on LinkedIn to be effective, you must target your audience appropriately based on your message. You can select everything from locations and industries to specific job titles and even fields of study or skills.
#9 – Choose Your Budget and Start DateYou can choose to either pay when someone clicks on your ad, or pay based on the number of impressions. LinkedIn will also recommend a bidding strategy based on what other advertisers are doing. Typically, it will be best to start out by using LinkedIn’s recommended bid but you should optimize once you see which ads are performing best. #10 – Review & OptimizeKeep a close eye on the performance of your ads and form completion to identify what is working best, and which ads to pause. That way you can optimize ad performance to increase results. Test LinkedIn’s New Lead Generation FeaturesAs you can see, LinkedIn’s new Lead Generation Forms offer a way to make it easier for targeted audiences to convert based on your offer. By removing a barrier, these one-click conversions can help fill your customer database and encourage participation from targeted audiences. Interested in trying Lead Gen Forms? Click here to get started. Disclosure: LinkedIn is a TopRank Marketing client. Gain a competitive advantage by subscribing to the © Online Marketing Blog - TopRank®, 2017. | Master LinkedIn’s New Lead Generation Forms in 10 Easy Steps | http://ift.tt/faSbAI The post Master LinkedIn’s New Lead Generation Forms in 10 Easy Steps appeared first on Online Marketing Blog - TopRank®. Mobile Marketing via Online Marketing Blog – TopRank® http://ift.tt/faSbAI May 28, 2017 at 10:30PM |
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