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Microsoft is doubling down on social VR experiences (MSFT) https://ift.tt/2ODNTGz This story was delivered to Business Insider Intelligence Apps and Platforms Briefing subscribers hours before appearing on Business Insider. To be the first to know, please click here. Microsoft’s social VR platform AltspaceVR added a new feature last week that lets users build their own shareable spaces in VR. Business Insider Intelligence AltspaceVR lets users gather in a virtual world to play games, watch sports, listen to music, and hang out with celebrities, and now users can build their own virtual worlds and invite other users to join the process. Microsoft acquired AltspaceVR in 2017, and the latest feature marks the platform's first major upgrade since the acquisition. Microsoft’s focus on social VR could strengthen the appeal of the platform and VR in general:
But Microsoft will need to continue to differentiate and improve AltspaceVR as it enters a market where key players are battling to establish themselves. Facebook was the first to announce a social VR platform; it launched Facebook Spaces in April 2017, and recently updated the platform by letting users customize more parts of their avatars' appearances. The company is likely in the best position to take the lead in social VR, as Facebook Spaces can leverage the firm's already established brand name as a social platform as well as its massive global user base. Microsoft will need to continue to roll out features and improvements to AltspaceVR if it hopes to make any meaningful impact in the social VR market. See Also:
Business via Business Insider https://ift.tt/1IpULic August 15, 2018 at 09:39AM
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