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May 2018 Is The Great Newsletter Die-Off (And The Executioner Is GDPR) https://ift.tt/2x5x8QF Over the past few weeks, maybe 15 to 20 companies that I barely remember have reached out via email with one of the cheery versions of the same message: "Don't let it end like this!" "We still love you; do you love us?" "Click here to stay in touch!" What's happening is GDPR: the European Union's new General Data Protection Regulation. And what it's causing is a flood of emails from companies that currently have your contact information and may have been sending you newsletters in the past. GDPR requires active, clear consent for the use and even the storage of personal information such as email addresses. Consent from years ago isn't good enough. "Consent" that was actually a failure to uncheck a "Send me information" checkbox isn't good enough. Business via Forbes - Entrepreneurs https://ift.tt/dTEDZf May 23, 2018 at 11:46AM
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