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How Feeding A Love For Travel Is FEEDing The World https://ift.tt/2kl1JRe She’s the granddaughter of George H.W. Bush and the daughter-in-law of Ralph Lauren but what Lauren Bush Lauren is more than anything is an activist entrepreneur who’s helping to feed the world’s children. In 2007, she founded FEED with the goal of doing just that: feeding children in need. So far, by selling great-looking bags emblazoned with the company name, FEED has provided more than 100 million meals. The signature burlap bap continues to be a bestseller and an important conversation starter, but the company has evolved over the past decade, adding more products to their line and opening a FEED Shop & Cafe in Brooklyn, where each purchase of a coffee or baked good also provides one meal. FEED just launched its highly-anticipated travel collection – something supporters have been begging for – and it seemed like a good time to catch up with Lauren. I have been a huge fan of your bags from the beginning. I love the way they look but I especially love what they do. Can you share a little background of how and why you started FEED, and why you decided bags were the right product? The idea for FEED came about during my college years. After witnessing the devastating effects of hunger and poverty first-hand while traveling with the UN World Food Programme, I knew I wanted to do something more to help. I had studied and interned in fashion, and the idea of creating beautifully designed products that give back married both passions. Reusable totes were just gaining popularity as an eco-friendly alternative to paper or plastic, so the idea for the reversible FEED 1 Bag was really a lightbulb moment for me, inspired by the burlap bag that the WFP uses to transport food. Tell us about the bags themselves. Who designs them? How do you come up with different styles? Business via Forbes - Entrepreneurs https://ift.tt/dTEDZf May 23, 2018 at 11:46AM
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