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EazyO Startup, Led By Founder Over 50, Aims To Transform Poolside Food Service https://ift.tt/2IJIXSg Necessity may get top billing as the mother of invention, but frustration does a fine job as well. That was the case for financial services industry veteran Brett Benza, who founded his first standalone entrepreneurial venture, the EazyO beach food-ordering app, after age 50. Irked by the challenges of ordering food from beach or poolside at sprawling hotels, Benza developed the idea for a mobile app with geolocation that enables guests at participating resorts to tap their smartphones to order and pay for hotel or concession delivery to their beach chairs. Those trying to relax in the sun can avoid chasing down servers, waiting for a menu or a check, standing in line at a snack stand, or wondering how long it will take the waiter to find them. “I decided there just had to be a better way to do this,” said founder and CEO Benza, who started developing the idea nearly three years ago. “We are an ordering platform that enables these large venues that serve large geographic areas to be more productive, and for the guests to have a better and easier time ordering,” he said. So far, his Miami Beach company works with a dozen resorts, including the Fontainebleau Miami Beach, and several public beaches, enabling delivery of food and beverages and, in some cases, gift-shop items like sun screen, hats and games. EazyO also supports room service at a large condo building with a grocery store on premises. Business via Forbes - Entrepreneurs https://ift.tt/dTEDZf May 23, 2018 at 11:39AM
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